• Cosmetics: consumer purchasing behavior U.S. 2016 | Statistic

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Cosmetics purchasing behavior among consumers in the U.S. in 2016

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Share of consumers who agree with selected statements about their cosmetics purchasing behavior in the United States as of October 2016

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This statistic shows the share of consumers who agree with selected statements about their cosmetics purchasing behavior in the United States as of October 2016. During the survey, approximately 53 percent of respondents said that they preferred to shop for cosmetics at stores that offer good deals on their products.

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Sales share of the U.S. beauty industry 2015, by product category

Sales share of the U.S. beauty industry 2015, by product category

Sales share of the U.S. beauty industry 2015, by distribution segment

Sales share of the U.S. beauty industry 2015, by distribution segment

Global market value of the beauty industry 2005-2015

Global market value of the beauty industry 2005-2015

Company share of the U.S. beauty industry 2015

Company share of the U.S. beauty industry 2015

Revenue of the global cosmetics industry 2007-2012

Revenue of the global cosmetics industry 2007-2012

Cosmetics industry employment in Europe 2015, by direct and indirect employees

Cosmetics industry employment in Europe 2015, by direct and indirect employees

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Statistics on "Cosmetics consumer behavior in the U.S."

Consumer expenditure

The most important statistics

Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2015 (in U.S. dollars)*U.S. household expenditure on cosmetics, perfume and bath products 2007-2015
Expenditure of affluent households in the United States on skin care, cosmetics and fragrance* during the past 12 months in 2016Expenditure of affluent U.S. households on skin care, cosmetics and fragrance in 2016
Expenditure of affluent households in the United States on skin care (including women's cosmetics) during the past 12 months in 2016Affluent U.S. households spending on skin care (including women's cosmetics) 2016
Expenditure of affluent households in the United States on women's skin care, cosmetics, fragrance during the past 12 months in 2016Expenditure of affluent U.S. households on women's skin care and cosmetics 2016
Expenditure of affluent households in the United States on women's cosmetics during the past 12 months in 2016Expenditure of affluent U.S. households on women's cosmetics 2016

Purchase locations

The most important statistics

Where shoppers spend the most on color cosmetics in the United States from 2009 to 2014Locations where shoppers spend the most on color cosmetics in the U.S. 2014
Where or how do you typically purchase your cosmetics products?*U.S. consumers' purchase location of cosmetics 2014
Share of consumers who bought skin care products at selected retailers in the past 12 months in the United States as of October 2016Leading retailers where U.S. consumers bought skin care products in 2016
Where or how do you typically purchase your shampoos and conditioners?*U.S. consumers' purchase location of shampoos and conditioners 2014
Number of people who bought non-RX/health/beauty items at Walmart within the last 30 days in the United States from spring 2008 to spring 2017 (in millions)People who bought non-RX/health/beauty items at Walmart in the U.S. 2017
Number of people who bought non-RX/health/beauty items at Rite Aid within the last 30 days in the United States from spring 2008 to spring 2017 (in millions)People who bought non-RX/health/beauty items at Rite Aid in the U.S. 2017
How often do you purchase various personal care products online?Frequency of purchasing various personal care products online by U.S. consumers 2014

Purchasing behavior

The most important statistics

Which of the following cosmetic products, if any, do you purchase and regularly use?* U.S. consumers' purchase frequency of cosmetic products 2014
Average number of beauty segments purchased by women in the United States in 2014, by age groupAverage number of beauty segments purchased by U.S. women 2014, by age group
Average number of beauty segments purchased by women in the United States in 2014, by ethnicityAverage number of beauty segments purchased by U.S. women 2014, by ethnicity
Share of nail beauty products purchased by women in the United States in 2014Nail beauty products purchased by U.S. women 2014

Consumer preference

The most important statistics

Importance of selected attributes when shopping for beauty and personal care products digitally according to U.S. digital beauty shoppers as of October 2016Most important factors for online U.S. beauty and personal care shoppers 2016
Women: How important is that beauty brands offer products that make you happy?Importance that beauty brands offer products that make women happy
Percentage of U.S. women who feel it's important they buy all-natural beauty products in 2016, by categoryImportance of buying all-natural beauty products for U.S. women 2016, by category
What are your favorite online destinations to shop for beauty and personal care products?Leading online destinations for U.S. beauty and personal care shoppers 2014
Preferred beauty destinations amongst upper-income U.S. teens in 2016Preferred beauty destinations amongst upper-income U.S. teens 2016
Leading cosmetic brands amongst upper-income U.S. teens in 2016Leading cosmetic brands amongst upper-income U.S. teens 2016
Leading cosmetic brands amongst average-income U.S. teens in 2016Leading cosmetic brands amongst average-income U.S. teens 2016

Miscellaneous

The most important statistics

Have you ever subscribed to a monthly replenishment program for your favorite beauty or personal care product?Share of U.S. consumers who have subscribed to a beauty replenishment program 2014
Percentage of U.S. women who found consumer claims for cosmetics more compelling than clinical claims in 2014Share of women who prefer consumer over clinical claims in cosmetic advertising 2014
Share of social media beauty brand interactions in the United States from 2013 to 2015, by platformU.S. beauty brand interactions share 2013-2015, by platform

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