Growth of global beauty market in 2018, by category

There are currently five leading product types in the beauty and personal care market, all of which were estimated to experience global growth rates in 2018. Revenue from color cosmetics was expected to increase by 3.6 percent that year, followed by skincare products and fragrances.

Beauty industry in the United States: consumer trends

In 2018, the U.S. was the leading beauty and personal care industry based on revenue. Haircare products were the most strong-selling segment that year. Overall, consumers in the United States spend more money on beauty products in 2018 than in previous years.

Leading beauty and personal care brands worldwide

The global beauty and personal care industry is dominated by key players like L’Oréal, Colgate, Lancôme, or Beiersdorf. However, established brands are increasingly facing competition from new and innovative brands that adapt alongside the changing needs, values, and expectations of beauty consumers. In order to stay relevant, heritage brands will need to acknowledge the turn to ethical consumerism and incorporate this factor into their product development.

Growth of the beauty market worldwide in 2018, by category

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Release date

January 2018



Survey time period

2017 to 2018

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Statistics on "Fragrance market in the U.S."

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