Food volume sales on promotion in Europe 2015, by country

This statistic shows the proportion of food volume sales on promotion through supermarkets and hypermarket channels in selected European countries in 2015. The highest share of volume sales on promotion can be found in the United Kingdom (UK) at almost 50 percent, followed by the Netherlands at 25 percent.

Proportion of food volume sales on promotion in Europe in 2015, by selected countries*

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Release date

November 2016



Survey time period


Supplementary notes

* Refers to volume sales in hypermarkets and supermarkets. For Germany, sales in drugstores are also included. For the UK, sales in Boots and Superdrug are also included.

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