This statistic shows the proportion of food volume sales on promotion through supermarkets and hypermarket channels in selected European countries in 2015. The highest share of volume sales on promotion can be found in the United Kingdom (UK) at almost 50 percent, followed by the Netherlands at 25 percent.
Proportion of food volume sales on promotion in Europe in 2015, by selected countries*
* Refers to volume sales in hypermarkets and supermarkets. For Germany, sales in drugstores are also included. For the UK, sales in Boots and Superdrug are also included.
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IRI. (November 1, 2016). Proportion of food volume sales on promotion in Europe in 2015, by selected countries* [Graph]. In Statista. Retrieved March 29, 2020, from https://www.statista.com/statistics/500091/food-fmcg-sales-on-promotion-european-countries/
IRI. "Proportion of food volume sales on promotion in Europe in 2015, by selected countries*." Chart. November 1, 2016. Statista. Accessed March 29, 2020. https://www.statista.com/statistics/500091/food-fmcg-sales-on-promotion-european-countries/
IRI. (2016). Proportion of food volume sales on promotion in Europe in 2015, by selected countries*. Statista. Statista Inc.. Accessed: March 29, 2020. https://www.statista.com/statistics/500091/food-fmcg-sales-on-promotion-european-countries/
IRI. "Proportion of Food Volume Sales on Promotion in Europe in 2015, by Selected Countries*." Statista, Statista Inc., 1 Nov 2016, https://www.statista.com/statistics/500091/food-fmcg-sales-on-promotion-european-countries/
IRI, Proportion of food volume sales on promotion in Europe in 2015, by selected countries* Statista, https://www.statista.com/statistics/500091/food-fmcg-sales-on-promotion-european-countries/ (last visited March 29, 2020)
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