Promotional sales share of leading FMCG markets Western Europe 2015-2016, by country

This statistic shows the share of value sales on promotion in leading FMCG markets in Western Europe in 2015 and 2016, by country. Portugal has the largest share of value sales on promotion at 37 percent in the fourth quarter of 2016, followed by Austria at 35.2 percent.

Share of value sales on promotion in leading FMCG markets in Western Europe in 2015 and 2016, by country

Q4 2015Q4 2016
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Source

Release date

March 2017

Region

Europe

Survey time period

Q4 2015 and Q4 2016

Supplementary notes

* Excludes e-commerce and discounters.

** Excludes discounters and small superettes.

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