Opinion on quality justifying higher pricing of branded products in Germany 2017-2021

Published by

Evgenia Koptyug,

Dec 14, 2022

In 2021, 10.7 million Germans aged 14 years and older stated that they fully agreed with the statement "A branded product simply has to be more expensive, the quality is higher too." This statistic presents the results of a survey on quality justifying higher prices for brand products in Germany from 2017 to 2021.

Level of agreement towards the statement "A branded product simply has to be more expensive, the quality is higher too" in Germany from 2017 to 2021 (in millions)

Characteristic	Fully agree	Agree	Mostly agree	Somewhat agree	Hardly agree	Don't agree at all	No answer
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Release date

November 2021

More information

Region

Germany

Survey time period

2017 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 23,299 respondents, projected base of 70.54 million people

The figures refer to the following studies:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.

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