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Reasons why U.S. Millennials abandon loyalty programs 2015

This statistic shows the reasons why Millennials abandon loyalty programs in the United States in 2015. During the survey, 57.7 percent of the respondents cited that they abadoned loyalty programs because the rewards were not compelling or relevant.

Reasons why Millennials abandon loyalty programs in the United States in 2015

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Release date

June 2015


United States

Survey time period

June 2015

Number of respondents

402 respondents

Age group

18-34 years

Special properties

U.S. Millennial consumers*

Method of interview

Online survey

Supplementary notes

* Consumers born between 1981 and 1997.
The source does not provide the actual publication date. The publication date is the date of survey.
Multiple answers were possible.

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