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Microsoft's yearly sales and marketing spending 2000-2019
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Microsoft's yearly sales and marketing spending 2000-2019
Microsoft's expenditure on sales and marketing per fiscal year from 2000 to 2019 (in billion U.S. dollars)
by Shanhong Liu,
last edited
Aug 9, 2019
In fiscal year 2019, Microsoft Corporation spent 18.21 billion U.S. dollars on sales and marketing, the company’s highest annual expenditure to date. In the past decade, Microsoft has slowly increased sales and marketing spending, with the annual figure rising by nearly five billion U.S. dollars during that time. Another of Microsoft’s major yearly expenditures is research and development, which also regularly amounts to well over ten billion U.S. dollars in recent years.
Microsoft Corporation
Founded by Bill Gates and Paul Allen in 1975, Microsoft has since grown into one of the most successful tech firms in the world and has experienced decades of continued success. The company’s famous Windows operating system, its lines of consumer electronics, and its popular software packages such as Microsoft Office have become widely popular for both business and personal usage. Continuously innovating and adapting, Microsoft has more recently begun to offer new services such as cloud computing, which has become a major revenue earner for the company.
Tech Industry
As technology becomes further integrated into nearly all aspects of daily life, companies such as Apple, Alphabet, and Microsoft have grown into some of the most powerful entities in the world. Spending in the IT industry alone amounts to trillions of dollars each year and shows no sign of slowing down, meaning that these tech giants are well positioned for continued success.
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by Shanhong Liu,
last edited
Aug 9, 2019
In fiscal year 2019, Microsoft Corporation spent 18.21 billion U.S. dollars on sales and marketing, the company’s highest annual expenditure to date. In the past decade, Microsoft has slowly increased sales and marketing spending, with the annual figure rising by nearly five billion U.S. dollars during that time. Another of Microsoft’s major yearly expenditures is research and development, which also regularly amounts to well over ten billion U.S. dollars in recent years.
Microsoft Corporation
Founded by Bill Gates and Paul Allen in 1975, Microsoft has since grown into one of the most successful tech firms in the world and has experienced decades of continued success. The company’s famous Windows operating system, its lines of consumer electronics, and its popular software packages such as Microsoft Office have become widely popular for both business and personal usage. Continuously innovating and adapting, Microsoft has more recently begun to offer new services such as cloud computing, which has become a major revenue earner for the company.
Tech Industry
As technology becomes further integrated into nearly all aspects of daily life, companies such as Apple, Alphabet, and Microsoft have grown into some of the most powerful entities in the world. Spending in the IT industry alone amounts to trillions of dollars each year and shows no sign of slowing down, meaning that these tech giants are well positioned for continued success.
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- Release date
- July 2019
- Region
- Worldwide
- Survey time period
- 2000 to 2019
- Supplementary notes
- Microsoft's fiscal year ends on June 30.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- July 2019
More information
- Region
- Worldwide
- Survey time period
- 2000 to 2019
- Supplementary notes
- Microsoft's fiscal year ends on June 30.
Other statistics on the topic
Microsoft
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Statistics on "Microsoft"
- Company overview
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- Microsoft's annual revenue worldwide, from FY 2002 to FY 2019 (in billion U.S. dollars)Microsoft's global revenue 2002-2019
- Microsoft's revenue from 2012 to 2019 financial years, by segment (in billion U.S. dollars)Revenue of Microsoft broken down by segment 2012-2019
- Microsoft's net income from 2002 to 2019 (in billion U.S. dollars)Net income of Microsoft 2002-2019
- Microsoft Corporation's quarterly revenue from fiscal year 2008 to 2019 (in billion U.S. dollars)Microsoft's revenue 2008-2019, by fiscal quarter
- Microsoft's quarterly net income from fiscal year 2008 to 2019 (in billion U.S. dollars)Microsoft's net income 2008-2019, by fiscal quarter
- Microsoft's expenditure on research and development from 2002 to 2019 (in million U.S. dollars)Microsoft's expenditure on research and development 2002-2019
- Number of employees at the Microsoft Corporation from 2005 to 2019 (in 1,000s)Number of Microsoft employees 2005-2019
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The most important statistics
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- Global revenue from customer relationship management (CRM) software by vendor from 2011 to 2018 (in billion U.S. dollars)Total CRM software revenue worldwide by vendor 2011-2018
- Global market share held by operating systems for desktop PCs, from January 2013 to January 2019Operating systems market share of desktop PCs 2013-2019, by month
- Market share held by the leading computer (desktop/tablet/console) operating systems worldwide from January 2012 to February 2019Global market share held by computer operating systems 2012-2019, by month
- Market share held by the leading computer operating systems in the United States from January 2012 to April 2019Market share held by PC operating systems in the U.S. 2012-2019, by month
- Market share held by the leading Windows anti-malware application vendors worldwide, as of January 2019Global market share held by Windows anti-malware vendors 2019
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The most important statistics
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- Smartphone sales OS market share in the United States from 2013 to 2018, by monthMarket share operating systems U.S. smartphone sales 2013-2018, by month
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The most important statistics
- Tablet shipments worldwide by operating system from 2010 to 2019 (in million units)Global tablet shipments by operating system per quarter 2010-2019
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- Tablet operating systems' market share worldwide from 2013 to 2020Global tablet operating system market share forecast 2013-2020
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- Cloud and analytics
The most important statistics
- Intelligent cloud segment quarterly revenue for Microsoft Corporation from 2015 to 2019 (in billion U.S. dollars)Microsoft's intelligent cloud revenue worldwide 2015 - 2019
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- Microsoft cloud systems management software revenue worldwide from 2010 to 2017 (in million U.S. dollars)Microsoft global cloud systems management software revenue 2010-2017
- Cloud systems management software market share worldwide from 2012 to 2017, by vendorGlobal cloud systems management software market share 2012-2017, by vendor
- Revenues from public cloud infrastructure as a service (IaaS) market worldwide from 2015 to 2018, by vendor (in million U.S. dollars)Vendor revenue from the public cloud services IaaS market worldwide 2015-2018
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The most important statistics
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- Xbox 360 and Xbox One gaming consoles unit sales worldwide from 2005 to 2018 (in millions)Xbox 360 and Xbox One annual unit sales worldwide 2005-2018
- Number of monthly active users (MAU) of Microsoft Xbox Live from fiscal 1st quarter 2016 to 3rd quarter 2019 (in millions)Number of Xbox Live MAU Q1 2016 - Q3 2019
- Ownership of Xbox video game consoles in Great Britain from 3rd quarter 2010 to 3rd quarter 2018Xbox game consoles: ownership in Great Britain Q3 2010-Q3 2018
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- Best-selling Xbox One video game titles worldwide in 2016, by unit sales (in millions)Best-selling Xbox One video games worldwide 2016, by unit sales
- Virtual assistant
The most important statistics
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- Regular usage of selected digital voice assistants among residents of the United States, as of April 2017Digital voice assistant regular usage rates in the U.S. 2017
- Microsoft Windows Cortana virtual digital assistant (VDA) device usage in the United States as of March 2017, by frequencyWindows Cortana VDA use in U.S. 2017, by frequency
- Awareness of Microsoft's Cortana digital voice assistant among residents of the United States, as of April 2017Microsoft Cortana awareness rates in the U.S. 2017
- User satisfaction with voice of Microsoft Cortana in the United States, as of April 2017Satisfaction with the voice of Microsoft's Cortana in the U.S. 2017
- User opinions of the characteristics and qualities of Microsoft Cortana's voice in the United States, as of April 2017Opinion on voice characteristics of Microsoft's Cortana in the U.S. 2017
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Statistics
- Share of TV advertising budget used on targeted advertising 2017, by region
- Microsoft: ad spend in the U.S. 2013, by medium
- Shift from linear TV to online video advertising budget use worldwide 2017, by region
- Number of Windows 7 licenses sold worldwide from 2009-2012
- Microsoft: share of U.S digital display ad revenues 2013-2017
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- Share of marketing budgets allocated to lead generation in the U.S. 2014
- Google and Microsoft: net income comparison 2008-2014
- Share of digital advertising budgets traded programmatically worldwide 2017
- Microsoft Corporation ad spend 2015-2019
- Microsoft - accumulated losses in emerging markets
- Distribution of the content marketing budget in Norway 2018, by activity
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- File types for Microsoft OneDrive in the U.S. 2018
- Microsoft: worldwide application performance management software revenue 2010-2013
- Average annual software company sales per enterprise Japan 2017, by company size
- Mobile workforce management market worldwide 2017-2023
- RPA activity among F&A BPO deals worldwide in 2015, by department
Studies
- Microsoft
- Microsoft 10-K FY 2018
- Microsoft Security Intelligence Report Volume 23
- Microsoft Security Intelligence Report Volume 18
- Microsoft Security Intelligence Report Volume 19
- Microsoft Security Intelligence Report Volume 20
- Microsoft Security Intelligence Report Volume 21
- Microsoft Annual Report 2016
- Microsoft Security Intelligence Report Volume 16
- Microsoft Security Intelligence Report Volume 17
- Microsoft Annual Report 2015
- Operating systems
- Mobile OS in the U.S.
- Mobile operating system market in the United Kingdom
- PwC Global 100 Software Leaders 2016
Statistics on "Microsoft"
- Microsoft's global brand value from 2006 to 2019 (in billion U.S. dollars)
- Microsoft's annual revenue worldwide, from FY 2002 to FY 2019 (in billion U.S. dollars)
- Microsoft's revenue from 2012 to 2019 financial years, by segment (in billion U.S. dollars)
- Microsoft's net income from 2002 to 2019 (in billion U.S. dollars)
- Microsoft Corporation's quarterly revenue from fiscal year 2008 to 2019 (in billion U.S. dollars)
- Microsoft's quarterly net income from fiscal year 2008 to 2019 (in billion U.S. dollars)
- Microsoft's expenditure on research and development from 2002 to 2019 (in million U.S. dollars)
- Number of employees at the Microsoft Corporation from 2005 to 2019 (in 1,000s)
- Price of selected acquisitions by Microsoft as of July 2017 (in million U.S. dollars)
- Microsoft's expenditure on sales and marketing per fiscal year from 2000 to 2019 (in billion U.S. dollars)
- Revenue per employee of selected tech companies in 2017 (in U.S. dollars)
- Productivity and business process segment quarterly revenue for Microsoft Corporation from 2015 to 2019 (in billion U.S. dollars)
- Productivity and business process segment quarterly operating income for Microsoft Corporation from 2015 to 2019 (in billion U.S. dollars)
- Leading vendors' revenue from the enterprise applications market worldwide in 2015 and 2016 (in million U.S. dollars)
- Global revenue from customer relationship management (CRM) software by vendor from 2011 to 2018 (in billion U.S. dollars)
- Global market share held by operating systems for desktop PCs, from January 2013 to January 2019
- Market share held by the leading computer (desktop/tablet/console) operating systems worldwide from January 2012 to February 2019
- Market share held by the leading computer operating systems in the United States from January 2012 to April 2019
- Market share held by the leading Windows anti-malware application vendors worldwide, as of January 2019
- Global smartphone sales to end users from 1st quarter 2009 to 2nd quarter 2018, by operating system (in million units)
- Global market share held by the leading smartphone operating systems in sales to end users from 1st quarter 2009 to 2nd quarter 2018
- Market share worldwide smartphone shipments by operating system from 2014 to 2022
- Smartphone unit shipments worldwide by operating system from 2016 to 2022 (in million units)
- Smartphone sales OS market share in the United States from 2013 to 2018, by month
- Market share of mobile operating systems in the United States from January 2012 to December 2018*
- Tablet shipments worldwide by operating system from 2010 to 2019 (in million units)
- Tablet operating systems market share worldwide from 1Q'16 to 2Q'19
- Tablet operating systems' market share worldwide from 2013 to 2020
- Market share of tablets in North America by device from 2Q'15 to 4Q'18*
- Tablet operating systems market share in the United States from 2016 to 2019
- Intelligent cloud segment quarterly revenue for Microsoft Corporation from 2015 to 2019 (in billion U.S. dollars)
- Intelligent cloud segment quarterly operating income for Microsoft Corporation from 2015 to 2019 (in billion U.S. dollars)
- Microsoft cloud systems management software revenue worldwide from 2010 to 2017 (in million U.S. dollars)
- Cloud systems management software market share worldwide from 2012 to 2017, by vendor
- Revenues from public cloud infrastructure as a service (IaaS) market worldwide from 2015 to 2018, by vendor (in million U.S. dollars)
- Cloud software as a service (SaaS) market revenues worldwide in 2016 and 2017, by vendor (in billion U.S. dollars)
- Market share of the leading business intelligence software vendors, as of 2017
- Business Intelligence and analytics tools software market share worldwide by vendor from 2014 to 2017
- Advanced and predictive analytics software market share worldwide by vendor from in 2014-2017
- Big data and analytics software market revenue from 2015 to 2017, by vendor (in million U.S. dollars)
- Gaming revenue of leading public companies worldwide from 2014 to 2017 (in billion U.S. dollars)
- Global unit sales of current generation video game consoles from 2008 to 2018 (in million units)
- Xbox 360 and Xbox One gaming consoles unit sales worldwide from 2005 to 2018 (in millions)
- Number of monthly active users (MAU) of Microsoft Xbox Live from fiscal 1st quarter 2016 to 3rd quarter 2019 (in millions)
- Ownership of Xbox video game consoles in Great Britain from 3rd quarter 2010 to 3rd quarter 2018
- Unit sales of the Xbox One in Europe from 2013 to 2017
- Unit sales of the Xbox 360 in Europe from 2009 to 2017
- Best-selling Xbox One video game titles worldwide in 2016, by unit sales (in millions)
- Installed base of Sony and Microsoft game consoles worldwide from 2012 to 2018 (in million units)
- Smart speaker with intelligent personal assistant common uses in selected countries as of 2018, by platform
- Regular usage of selected digital voice assistants among residents of the United States, as of April 2017
- Microsoft Windows Cortana virtual digital assistant (VDA) device usage in the United States as of March 2017, by frequency
- Awareness of Microsoft's Cortana digital voice assistant among residents of the United States, as of April 2017
- User satisfaction with voice of Microsoft Cortana in the United States, as of April 2017
- User opinions of the characteristics and qualities of Microsoft Cortana's voice in the United States, as of April 2017
- Proportion of TV advertising budget spent on targeted advertising according to marketers worldwide as of March 2017, by region
- Microsoft Corporation advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- Proportion of TV advertising budget expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, by region
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- Net digital display ad revenues of Microsoft as percentage of total digital display ad revenues in the United States from 2013 to 2017
- Distribution of the content marketing budget in Belgium in 2018, by activity
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- Net income comparison of Google and Microsoft from 2008 to 2014 (in billion U.S. dollars)
- Proportion of digital advertising budgets traded programmatically according to marketing professionals worldwide as of March 2017
- Microsoft Corporation's advertising costs in fiscal years 2015 to 2019 (in billion U.S. dollars)
- Microsoft's accumulated losses in selected growth markets from 2001 to 2010 (in billions of dollars)*
- Distribution of the content marketing budget in Norway in 2018, by activity
- Expected growth of global marketing budgets according to marketing professionals worldwide as of March 2017
- Share of companies planning a digital marketing budget increase in the United Kingdom (UK) from 2013 to 2016
- Share of companies planning to increase their marketing budget in the United Kingdom (UK) from 2013 to 2016
- What do you use your Microsoft One Drive for?
- Microsoft's revenue from application performance management software worldwide from 2010 to 2013 (in million U.S. dollars)*
- Annual average sales revenue per business enterprise in the software industry in Japan in 2017, by company size (in billion Japanese yen)
- Mobile workforce management software and services market value worldwide form 2017 to 2023 (in billion U.S. dollars)
- Robotic process automation (RPA) adoption, as share of service providers' finance and accounting (F&A) business process outsourcing (BPO) deals worldwide in 2015, by department
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