This statistic shows the expenditure of the Microsoft Corporation on sales and marketing per fiscal year from 2000 to 2018. In the 2018 fiscal year, Microsoft spent 17.47 billion U.S. dollars on sales and marketing.
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Microsoft's yearly sales and marketing spending 2000-2018
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Microsoft's expenditure on sales and marketing per fiscal year from 2000 to 2018 (in billion U.S. dollars)
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This statistic shows the expenditure of the Microsoft Corporation on sales and marketing per fiscal year from 2000 to 2018. In the 2018 fiscal year, Microsoft spent 17.47 billion U.S. dollars on sales and marketing.
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This statistic shows the expenditure of the Microsoft Corporation on sales and marketing per fiscal year from 2000 to 2018. In the 2018 fiscal year, Microsoft spent 17.47 billion U.S. dollars on sales and marketing.
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- Release date
- July 2018
- Region
- Worldwide
- Survey time period
- 2000 to 2018
- Supplementary notes
- Microsoft's fiscal year ends on June 30.
More information
- Region
- Worldwide
- Survey time period
- 2000 to 2018
- Supplementary notes
- Microsoft's fiscal year ends on June 30.
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Statistics on "Microsoft"
- Company overview
The most important statistics
- Microsoft's global brand value from 2006 to 2018 (in billion U.S. dollars)Microsoft: brand value 2006-2018
- Microsoft's annual revenue worldwide, from FY 2002 to FY 2018 (in billion U.S. dollars)Microsoft's global revenue 2002-2018
- Microsoft's revenue from 2012 to 2018 financial years, by segment (in billion U.S. dollars)Revenue of Microsoft broken down by segment 2012-2018
- Microsoft's net income from 2002 to 2018 (in billion U.S. dollars)Net income of Microsoft 2002-2018
- Microsoft Corporation's quarterly revenue from fiscal year 2008 to 2018 (in billion U.S. dollars)Microsoft's revenue 2008-2018, by fiscal quarter
- Microsoft's quarterly net income from fiscal year 2008 to 2018 (in billion U.S. dollars)Microsoft's net income 2008-2018, by fiscal quarter
- Microsoft's expenditure on research and development from 2002 to 2018 (in million U.S. dollars)Microsoft's expenditure on research and development 2002-2018
- Number of employees at the Microsoft Corporation from 2005 to 2018 (in 1,000s)Number of Microsoft employees 2005-2018
- Software & licensing
The most important statistics
- Productivity and business process segment quarterly revenue for Microsoft Corporation from 2015 to 2018 (in billion U.S. dollars)Microsoft's productivity and business process revenue worldwide 2015-2018
- Productivity and business process segment quarterly operating income for Microsoft Corporation from 2015 to 2018 (in billion U.S. dollars)Microsoft's productivity and business process income worldwide 2015-2018
- Leading vendors' revenue from the enterprise applications market worldwide in 2015 and 2016 (in million U.S. dollars)Top vendors in enterprise applications market revenue worldwide 2015-2016
- Leading software vendors worldwide ranked by software revenue in 2014 (in million U.S. dollars)Software vendors ranked by total software revenue 2014
- Global revenue from customer relationship management (CRM) software by vendor from 2011 to 2015 (in billion U.S. dollars)Total CRM software revenue worldwide by vendor 2011-2015
- Global market share held by operating systems for desktop PCs, from January 2013 to July 2018Operating systems market share of desktop PCs 2013-2018, by month
- Market share held by the leading computer (desktop/tablet/console) operating systems worldwide from January 2012 to February 2018Global market share held by computer operating systems 2012-2018, by month
- Market share held by the leading computer operating systems in the United States from January 2012 to April 2018Market share held by PC operating systems in the U.S. 2012-2018, by month
- Mobile phones & smartphones
The most important statistics
- Windows Phone OS market share of smartphone shipments worldwide from 1st quarter 2011 to 4th quarter 2016*Windows Mobile: global smartphone OS market share 2011-2016
- Global smartphone sales to end users from 1st quarter 2009 to 1st quarter 2018, by operating system (in million units)Global smartphone sales by operating system 2009-2018, by quarter
- Global market share held by the leading smartphone operating systems in sales to end users from 1st quarter 2009 to 1st quarter 2018Global market share held by smartphone operating systems 2009-2018, by quarter
- Market share worldwide smartphone shipments by operating system from 2014 to 2022Global market share smartphone operating systems of unit shipments 2014-2022
- Number of Windows smartphone users in the United States from 2010 to 2016 (in millions)Forecast: Windows Phone smartphone users in the U.S. 2010-2016
- Percentage of the U.S. population to own a Microsoft Windows smartphone from 2010 to 2016Forecast: percentage of U.S. population to own a Windows smartphone 2010-2016
- Tablets
The most important statistics
- Worldwide sales of Microsoft tablets to end user from 2011 to 2016 (in 1,000 units)Forecast: global Microsoft tablet sales 2011-2016
- Global tablet quarterly shipments from 2010 to 2018, by operating system (in million units)Global tablet shipments by operating system per quarter 2010-2018
- Tablet operating systems' market share worldwide from 2013 to 2020Global tablet operating system market share forecast 2013-2020
- Windows' share of the detachable tablet market worldwide from 2015 to 2020Windows' share in global detachable tablet market 2015-2020
- Tablet operating systems market share in the United States from 2016 to 2018Market share of tablet operating systems in the United States 2016-2018
- Market share of tablets in North America by device from 2Q'15 to 1Q'18*Share of tablets by device (Apple iPad/Samsung Galaxy Tab) in North America 2015-2018
- Cloud and analytics
The most important statistics
- Software companies ranked by Software as a Service (SaaS) revenue worldwide in 2014 (in million U.S. dollars)Software companies ranked by revenue from SaaS worldwide 2014
- Intelligent cloud segment quarterly revenue for Microsoft Corporation from 2015 to 2018 (in billion U.S. dollars)Microsoft's intelligent cloud revenue worldwide 2015 - 2018
- Intelligent cloud segment quarterly operating income for Microsoft Corporation from 2015 to 2018 (in billion U.S. dollars)Microsoft's intelligent cloud operating income worldwide 2015-2018
- Microsoft's public cloud market revenue worldwide from first half of 2014 to first half of 2015 (in million U.S. dollars)Public cloud revenue of Microsoft worldwide 2014-2015
- Microsoft cloud systems management software revenue worldwide from 2010 to 2016 (in million U.S. dollars)Microsoft global cloud systems management software revenue 2010-2016
- Cloud systems management software market share worldwide from 2012 to 2016, by vendorGlobal cloud systems management software market share 2012-2016, by vendor
- Market share held by business intelligence and analytics software application vendors worldwide in 2015Global BI & analytics software market vendor share 2015
- Microsoft's business intelligence and analytics software revenue in MENA* from 2012 to 2014 (in million U.S. dollars)MENA business intelligence and analytics software revenue of Microsoft 2013-2014
- Gaming
The most important statistics
- Gaming revenue of leading public companies worldwide from 2014 to 2017 (in billion U.S. dollars)Game revenues of global companies 2014-2017
- Global unit sales of current generation video game consoles from 2008 to 2017 (in million units)Global unit sales of video game consoles from 2008 to 2017
- Number of monthly active users (MAU) of Microsoft Xbox Live from fiscal 1st quarter 2016 to 4th quarter 2018 (in millions)Number of Xbox Live MAU Q1 2016 - Q4 2018
- Console and portable console unit sales in the United States in June 2013 and June 2014, by brand (in thousands)Console & portable unit sales in the U.S. 2013-2014, by brand
- Ownership of Xbox video game consoles in Great Britain from 3rd quarter 2010 to 4th quarter 2017Xbox game consoles: ownership in Great Britain Q3 2010-Q4 2017
- Unit sales of the Xbox One in Europe from 2013 to 2017Xbox One: unit sales in Europe 2013-2017
- Unit sales of the Xbox 360 in Europe from 2009 to 2017Xbox 360 unit sales in Europe 2009-2017
- Best-selling Xbox One video game titles worldwide in 2016, by unit sales (in millions)Best-selling Xbox One video games worldwide 2016, by unit sales
- Virtual assistant
The most important statistics
- Regular usage of selected digital voice assistants among residents of the United States, as of April 2017Digital voice assistant regular usage rates in the U.S. 2017
- Microsoft Windows Cortana virtual digital assistant (VDA) device usage in the United States as of March 2017, by frequencyWindows Cortana VDA use in U.S. 2017, by frequency
- User satisfaction with voice of Microsoft Cortana in the United States, as of April 2017Satisfaction with the voice of Microsoft's Cortana in the U.S. 2017
- User opinions of the characteristics and qualities of Microsoft Cortana's voice in the United States, as of April 2017Opinion on voice characteristics of Microsoft's Cortana in the U.S. 2017
- Awareness of Microsoft's Cortana digital voice assistant among residents of the United States, as of April 2017Microsoft Cortana awareness rates in the U.S. 2017
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Statistics
- Share of TV advertising budget used on targeted advertising 2017, by region
- Planned marketing budget increase in UK enterprises 2013-2016
- Number of Windows 7 licenses sold worldwide from 2009-2012
- Digital marketing: share of UK companies planning to increase budgets 2013-2016
- Microsoft: ad spend in the U.S. 2013, by medium
- Google and Microsoft: net income comparison 2008-2014
- Shift from linear TV to online video advertising budget use worldwide 2017, by region
- Microsoft Corporation ad spend 2015-2018
- Share of marketing budgets allocated to lead generation in the U.S. 2014
- Marketers' budget growth predictions worldwide 2017
- Microsoft: share of U.S digital display ad revenues 2013-2017
- Share of digital advertising budgets traded programmatically worldwide 2017
- Microsoft - accumulated losses in emerging markets
- Distribution of marketing budget in the UK in 2013, by channel
- Mobile developers worldwide evaluate Microsoft Surface for Windows 8 OS in 2012
- U.S. businesses marketing budget share 2017, by category
- Revenue of Oracle in Germany 2007-2017
- RPA demand among enterprises worldwide in 2015, by function
- Revenue earned per second by leading tech/internet companies 2013
Studies
- Microsoft
- Microsoft Security Intelligence Report Volume 22
- Microsoft Security Intelligence Report Volume 21
- Microsoft Annual Report 2016
- Microsoft Security Intelligence Report Volume 18
- Microsoft Security Intelligence Report Volume 19
- Microsoft Security Intelligence Report Volume 20
- Microsoft Security Intelligence Report Volume 16
- Microsoft Security Intelligence Report Volume 17
- Microsoft Annual Report 2015
- Operating systems
- Mobile OS in the U.S.
- Mobile operating system market in the United Kingdom
- PwC Global 100 Software Leaders 2016
- Euro Software 100
Statistics on the topic
Free statistics
- Microsoft's annual revenue worldwide, from FY 2002 to FY 2018 (in billion U.S. dollars)
- Microsoft's net income from 2002 to 2018 (in billion U.S. dollars)
- Microsoft Corporation's quarterly revenue from fiscal year 2008 to 2018 (in billion U.S. dollars)
- Price of selected acquisitions by Microsoft as of July 2017 (in million U.S. dollars)
- Revenue per employee of selected tech companies in 2016 (in U.S. dollars)
- Global revenue from customer relationship management (CRM) software by vendor from 2011 to 2015 (in billion U.S. dollars)
- Global market share held by operating systems for desktop PCs, from January 2013 to July 2018
- Market share held by the leading computer (desktop/tablet/console) operating systems worldwide from January 2012 to February 2018
- Market share held by the leading computer operating systems in the United States from January 2012 to April 2018
- Market share held by the leading Windows anti-malware application vendors worldwide, as of January 2018
- Percentage of the U.S. population to own a Microsoft Windows smartphone from 2010 to 2016
- Worldwide sales of Microsoft tablets to end user from 2011 to 2016 (in 1,000 units)
- Global tablet quarterly shipments from 2010 to 2018, by operating system (in million units)
- Global unit sales of current generation video game consoles from 2008 to 2017 (in million units)
- Number of monthly active users (MAU) of Microsoft Xbox Live from fiscal 1st quarter 2016 to 4th quarter 2018 (in millions)
- Net income comparison of Google and Microsoft from 2008 to 2014 (in billion U.S. dollars)
- Net digital display ad revenues of Microsoft as percentage of total digital display ad revenues in the United States from 2013 to 2017
- Which percentage of your total marketing budget is typically spent on these channels?*
- Revenue earned per second by leading tech and internet companies worldwide in 2013 (in U.S. dollars)
Premium Statistics
- Microsoft's global brand value from 2006 to 2018 (in billion U.S. dollars)
- Microsoft's revenue from 2012 to 2018 financial years, by segment (in billion U.S. dollars)
- Microsoft's quarterly net income from fiscal year 2008 to 2018 (in billion U.S. dollars)
- Microsoft's expenditure on research and development from 2002 to 2018 (in million U.S. dollars)
- Number of employees at the Microsoft Corporation from 2005 to 2018 (in 1,000s)
- Microsoft's expenditure on sales and marketing per fiscal year from 2000 to 2018 (in billion U.S. dollars)
- Productivity and business process segment quarterly revenue for Microsoft Corporation from 2015 to 2018 (in billion U.S. dollars)
- Productivity and business process segment quarterly operating income for Microsoft Corporation from 2015 to 2018 (in billion U.S. dollars)
- Leading vendors' revenue from the enterprise applications market worldwide in 2015 and 2016 (in million U.S. dollars)
- Leading software vendors worldwide ranked by software revenue in 2014 (in million U.S. dollars)
- Windows Phone OS market share of smartphone shipments worldwide from 1st quarter 2011 to 4th quarter 2016*
- Global smartphone sales to end users from 1st quarter 2009 to 1st quarter 2018, by operating system (in million units)
- Global market share held by the leading smartphone operating systems in sales to end users from 1st quarter 2009 to 1st quarter 2018
- Market share worldwide smartphone shipments by operating system from 2014 to 2022
- Number of Windows smartphone users in the United States from 2010 to 2016 (in millions)
- Tablet operating systems' market share worldwide from 2013 to 2020
- Windows' share of the detachable tablet market worldwide from 2015 to 2020
- Tablet operating systems market share in the United States from 2016 to 2018
- Market share of tablets in North America by device from 2Q'15 to 1Q'18*
- Software companies ranked by Software as a Service (SaaS) revenue worldwide in 2014 (in million U.S. dollars)
- Intelligent cloud segment quarterly revenue for Microsoft Corporation from 2015 to 2018 (in billion U.S. dollars)
- Intelligent cloud segment quarterly operating income for Microsoft Corporation from 2015 to 2018 (in billion U.S. dollars)
- Microsoft's public cloud market revenue worldwide from first half of 2014 to first half of 2015 (in million U.S. dollars)
- Microsoft cloud systems management software revenue worldwide from 2010 to 2016 (in million U.S. dollars)
- Cloud systems management software market share worldwide from 2012 to 2016, by vendor
- Market share held by business intelligence and analytics software application vendors worldwide in 2015
- Microsoft's business intelligence and analytics software revenue in MENA* from 2012 to 2014 (in million U.S. dollars)
- Gaming revenue of leading public companies worldwide from 2014 to 2017 (in billion U.S. dollars)
- Console and portable console unit sales in the United States in June 2013 and June 2014, by brand (in thousands)
- Ownership of Xbox video game consoles in Great Britain from 3rd quarter 2010 to 4th quarter 2017
- Unit sales of the Xbox One in Europe from 2013 to 2017
- Unit sales of the Xbox 360 in Europe from 2009 to 2017
- Best-selling Xbox One video game titles worldwide in 2016, by unit sales (in millions)
- Most popular Xbox One user activities in the United States in 2014
- Installed base of Sony and Microsoft game consoles worldwide in 2016 and 2020 (in million units)
- Regular usage of selected digital voice assistants among residents of the United States, as of April 2017
- Microsoft Windows Cortana virtual digital assistant (VDA) device usage in the United States as of March 2017, by frequency
- User satisfaction with voice of Microsoft Cortana in the United States, as of April 2017
- User opinions of the characteristics and qualities of Microsoft Cortana's voice in the United States, as of April 2017
- Awareness of Microsoft's Cortana digital voice assistant among residents of the United States, as of April 2017
- Proportion of TV advertising budget spent on targeted advertising according to marketers worldwide as of March 2017, by region
- Share of companies planning to increase their marketing budget in the United Kingdom (UK) from 2013 to 2016
- Cumulative number of Windows 7 licenses sold worldwide from December 2009 to October 2012 (in millions)
- Share of companies planning a digital marketing budget increase in the United Kingdom (UK) from 2013 to 2016
- Microsoft Corporation advertising spending in the United States in 2013, by medium (in million U.S. dollars)
- Proportion of TV advertising budget expected to shift from linear television networks to online video according to marketers worldwide as of March 2017, by region
- Microsoft Corporation's advertising costs in fiscal years 2015 to 2018 (in billion U.S. dollars)
- Approximately what percentage of your marketing budget goes toward acquiring new prospects versus building relationships with existing ones?
- Expected growth of global marketing budgets according to marketing professionals worldwide as of March 2017
- Proportion of digital advertising budgets traded programmatically according to marketing professionals worldwide as of March 2017
- Microsoft's accumulated losses in selected growth markets from 2001 to 2010 (in billions of dollars)*
- What is your opinion of Microsoft Surface? (Asked of mobile app developers)
- Share of budgets devoted to marketing according to companies in the United States as of February 2017, by industry
- Revenue of Oracle in Germany from fiscal year 2007 to 2017 (in million U.S. dollars)
- Current and future robotic process automation (RPA) demand worldwide, as of 2015, by function
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