Microsoft: brand value 2006-2021

In 2021, Microsoft’s global brand value exceeded 410 billion U.S. dollars. Microsoft grew its brand value by an estimated 26 percent compared to the previous year, cementing its position as one of the most valuable brands worldwide.

A window into the world of Microsoft

Microsoft Corporation is a multinational technology company offering a wide range of consumer and enterprise software, hardware, services, and electronics. Founded by Bill Gates and Paul Allen in Albuquerque, New Mexico, in 1975, the company has expanded its product portfolio for almost 50 years, now reigning as one of the most influential tech conglomerates in the world. Microsoft’s revenue surpassed a record 143 billion U.S. dollars in 2020, and although competitors such as Apple continue to eat away at Microsoft’s market share, Windows remains the most popular operating system worldwide by a significant margin.

Tech companies dominate the global brand value battle

According to the latest brand rankings, five out of the ten most valuable brands worldwide operate within the tech sector. In addition to Microsoft, brands of other U.S. based tech giants such as Apple, Google, and Amazon were all valued at over 450 billion U.S. dollars in 2021, highlighting the immense influence that the so-called Big Five (or GAFAM) have come to exert on today’s digitalized world. Overall, the world’s top 100 brands were worth an estimated 7.1 trillion U.S. dollars in 2021.