Share of marketing budgets allocated to lead generation in the U.S. 2014

The graph show the share of marketing budgets U.S. companies allocated to lead generation, as reported in May 2014. During a survey, 36 percent of responding marketers stated that less than 25 percent of theiir company's budget went toward prospecting new leads.

Approximately what percentage of your marketing budget goes toward acquiring new prospects versus building relationships with existing ones?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

June 2014

Region

United States

Survey time period

May 2014

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "B2B marketing "

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.