Finland: daily TV viewing by broadcaster 2021

In 2021, the channels of the Finnish public service broadcasting company Yle (Yleisradio), accounted for a 43.3 percent share of daily television viewing of Finns. The channels operated by Yle in Finland include Yle TV1, Yle TV2, Yle Teema, and the Swedish-speaking Yle Fem. The commercial broadcasting company MTV held the second largest share of the daily TV viewing in Finland with 24.6 percent.

Share of daily television viewing in Finland in 2021, by broadcasting company

Characteristic	Share of viewing
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Release date

2022

More information

Region

Finland

Survey time period

2021

Number of respondents

2,100 respondents

Age group

4 years and older

Special properties

1,000 households

Method of interview

Panel survey

Supplementary notes

The source adds the following information: "Finnpanel Oy produces the TV ratings by the means of panel research. Peoplemeters are installed installed to each TV set of a 1000 household sample (approximately 2100 individuals). The peoplemeters automatically identify the channel and time of viewing. The results are reported daily to the subscribers of the survey."

"Since the beginning of 2008 guest viewing and time shift viewing are included in the ratings. This must be taken into account when comparing the results to previous years. The latest weekly ratings contain time shift viewing only during the same day. Monthly and yearly and older weekly ratings contain time shift viewing during seven days"

The source does not provide any information regarding missing percentage points to 100 percent.

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