Number of Netflix, Amazon Prime, NowTV, Disney+ titles in the UK 2020, by type

Among the leading video on demand providers, Amazon Prime has the highest number of titles on offer in the United Kingdom (UK) as of March 27, 2020. In total it offered nearly 20 thousand titles, compared to Netflix’s 5,520. Both video streaming services have close to the same number of TV shows on offer. However, movies is where Amazon Prime stands out with over 18 thousand titles compared to Netflix’s 3,802.

Netflix dominates video-on-demand market

Despite Amazon Prime’s large media library, Netflix has remained the better performing video on demand service in the United Kingdom. As of December 2018, the platform had over 10 million subscribers, while Amazon Prime had just under 7.8 million. Having emerged in 1997 as the world’s first entertainment streaming service, Netflix has managed to stay ahead of its competitors. Today its strength lies in its original series content, many of which have gathered worldwide acclaim. By 2018 the platform commanded 60 percent of audience demand among the leading streaming services in the UK when it came to original shows.

Variety leading to difficult choices for subscribers

A survey run in early 2018 shed some light on the reasons consumers use Netflix, Amazon Prime Video, and Now TV. The leading reasons for Netflix users included watching original series made by the provider and accessing exclusive content, while over half of Amazon Prime users cited free shipping, offered by Amazon through its general Prime bundle, as their main reason. While Netflix relies on its smaller, curated library which includes award-winning original series and movie content, Amazon makes up for this in number of titles as well as additional services such as music streaming and free shipping. With a variety of benefits on offer across video-on-demand providers in the United Kingdom, choosing just one has become increasingly difficult. It is no wonder that over half of subscribers surveyed in 2018 admitted to using two or more services.


Number of titles available on Netflix, Amazon Prime Video, NowTV, and Disney+ in the United Kingdom (UK), by type

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Release date

March 2020


United Kingdom

Survey time period

March 27, 2020

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Statistics on "Video on demand in the United Kingdom (UK)"

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