September 2016
United Kingdom
August 2016
18 years and older
internet users
The source adds the following information on methodology:
"The Verto Analytics single-source measurement methodology is
based on behavioural data gathered from a panel of consumers that
own and use multiple devices. Our panelists, who are incentivized for their participation, opt in to install a measurement app on all of their digital devices. Simply put, we
quantify the consumer journey across all apps, sites, services, and devices. We calibrate the panel data against our census-level crossdevice calibration data."
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