Content and native advertising spending in the United Kingdom (UK) 2014-2017

This statistic displays the amount spent on native advertising and content advertising in the United Kingdom (UK) from 2014 to 2017. In 2016, spending accounted for 1.17 billion British pounds (28 percent growth since 2015).

Content and native advertising expenditure in the United Kingdom (UK) from 2014 to 2017

Spending in million GBP
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Release date

April 2018


United Kingdom

Survey time period

2014 and 2017

Supplementary notes

Content marketing is defined by the source as, "paid for sponsorship, advertisement features, in-feed & native distribution tools; includes ‘advertorials’ and ads in social media news feeds"

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Statistics on "Native advertising in the United Kingdom (UK)"

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