Awareness of native advertising in online news sites in the United Kingdom (UK) 2015

Published by Statista Research Department, Jun 16, 2015
This statistic shows the results of an online survey on the awareness of sponsored content in online news sites in the United Kingdom (UK) in 2015. As of February 2015, 25 percent of respondents stated that they had come across this type of content sometimes, while 13 percent of respondents reported that they saw native advertising articles often.

How often do you see sponsored content in online news sites these days?

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Source

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Release date

June 2015

Region

United Kingdom

Survey time period

January and February 2015

Number of respondents

2,149 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "How often do you see this kind of sponsored content in online news sites these days?"

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