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Impact of sponsored content on perception of brand and ad carrier in the UK 2015

Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert?

Impact of sponsored content on perception of brand and ad carrier in the UK 2015 This statistic shows the results of an online survey on the impact of native advertising on reader perceptions of the brand advertised and the news organisation carrying the sponsored content in the United Kingdom (UK) as of February 2015. Roughly one in five respondents stated that sponsored content resulted in them seeing the advertised brand in a less positive light.
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Does native advertising impact on your perceptions of the news organisation and the brand being talked about in the advert?

Advertised brandNews organisation
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Advertised brandNews organisation
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This statistic shows the results of an online survey on the impact of native advertising on reader perceptions of the brand advertised and the news organisation carrying the sponsored content in the United Kingdom (UK) as of February 2015. Roughly one in five respondents stated that sponsored content resulted in them seeing the advertised brand in a less positive light.
Show more
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Native advertising in the United Kingdom (UK)
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