Upfront digital video advertising spend in the U.S. 2016-2020

The graph presents the upfront digital video advertising spending in the United States from 2016 to 2020. In 2018, the amount spent on digital video advertising upfront was 3.67 billion U.S. dollars, and it is estimated to reach 5.08 billion U.S. dollars in 2020.

Upfront digital video advertising spending in the United States from 2016 to 2020

Spending in billion U.S. dollars
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Source

Release date

May 2019

Region

United States

Survey time period

2016 to 2018

Supplementary notes

*Forecast.
Figures include digital video ad spending committed in advance, including spending resulting from the TV upfronts, the IAB Digital Content NewFronts and other events/meetings throughout the year.

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