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Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend

Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)

Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend This statistic shows a ranking of digital advertising formats by ad spend in 2016 and 2017. In 2017, mobile video advertising spend increased by 69 percent compared to 2016, making it the fastest-growing online advertising format.
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Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)

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Description

Source

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This statistic shows a ranking of digital advertising formats by ad spend in 2016 and 2017. In 2017, mobile video advertising spend increased by 69 percent compared to 2016, making it the fastest-growing online advertising format.
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Release date
April 2018
Region
United Kingdom
Survey time period
2016 and 2017
Supplementary notes
* Content marketing is defined by the source as, "paid for sponsorship, advertisement features, in-feed & native distribution tools."
** Includes recruitment, property and automotive listings.
Mobile video is a subcategory of video advertising. Mobile social is a subcategory of social media advertising.
In 2016, a figure for mobile social media advertising was not provided by the source.
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