Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend

This statistic shows a ranking of digital advertising formats by ad spend in 2016 and 2017. In 2017, mobile video advertising spend increased by 69 percent compared to 2016, making it the fastest-growing online advertising format.

Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017

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Release date

April 2018


United Kingdom

Survey time period

2016 and 2017

Supplementary notes

* Content marketing is defined by the source as, "paid for sponsorship, advertisement features, in-feed & native distribution tools."
** Includes recruitment, property and automotive listings.
Mobile video is a subcategory of video advertising. Mobile social is a subcategory of social media advertising.
In 2016, a figure for mobile social media advertising was not provided by the source.

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Statistics on "Native advertising in the United Kingdom (UK)"

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