Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend

Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017

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Sources

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Release date

April 2018

Region

United Kingdom

Survey time period

2016 and 2017

Supplementary notes

* Content marketing is defined by the source as, "paid for sponsorship, advertisement features, in-feed & native distribution tools."
** Includes recruitment, property and automotive listings.
Mobile video is a subcategory of video advertising. Mobile social is a subcategory of social media advertising.
In 2016, a figure for mobile social media advertising was not provided by the source.

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