Content and native ad share of digital display advertising spend in the UK 2014-2017

This statistic displays the content and native advertising spend share of digital display ad spending in the United Kingdom from 2014 to 2017. In 2016, content and native advertising accounted for 31 percent of digital display ad spend in the UK. The share fell slightly in the following year to 25 percent.

Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017

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Source

Release date

April 2018

Region

United Kingdom

Survey time period

2014 to 2017

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Statistics on "Native advertising in the United Kingdom (UK)"

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