Italy: preferred ways of watching TV 2017 by generation

This statistic illustrates the preferred ways of viewing television among the Italian population aged between 16 and 75 in 2017, broken down by generation. According to data, 43 percent of Millennials reported that use free streaming services, followed by individuals belonging to Generation X (36 percent) and Baby Boomers (27 percent). Lastly, only seven percent of the respondents belonging to the Generation X reported that did not watch TV.

How do you watch TV, series and movies?

MillennialsGeneration XBaby Boomers
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Source

Release date

June 2017

Region

Italy

Survey time period

2017

Number of respondents

1,012 respondents

Age group

16-75 years

Special properties

Internet users

Method of interview

Computer-assisted web interviews (CAWI)

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