Italy: preferred ways of watching TV 2017 by generation
This statistic illustrates the preferred ways of viewing television among the Italian population aged between 16 and 75 in 2017, broken down by generation. According to data, 43 percent of Millennials reported that use free streaming services, followed by individuals belonging to Generation X (36 percent) and Baby Boomers (27 percent).
Lastly, only seven percent of the respondents belonging to the Generation X reported that did not watch TV.
