Reasons to cancel online purchases in Denmark 2019

The total price being too high was the main reason to cancel online purchases in Denmark in 2019, according to 48 percent of online shoppers. 21 percent did not trust the webshop, while 16 percent of the participants experienced technical problems with the website that year.

Reasons to cancel online purchases in Denmark in 2019

Share of respondents
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Sources

Release date

September 2019

Region

Denmark

Survey time period

2019

Method of interview

Online survey

Supplementary notes

The source does not specify the number of respondents.

Original survey questions: "What was the reason you cancelled a purchase?".

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Statistics on "E-commerce in Denmark"

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