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Snapchat users in Sweden 2020, by age group

Snapchat was used mostly by young people of ages between 16 and 25 (91 percent of respondents) at the end of 2020 in Sweden. Furthermore, 58 percent of people aged between 26 and 35 used the platform that year. While 21 percent of the people interviewed used the app at least sometimes in 2015, this percentage grew to 42 in 2020. 22 percent of respondents used the platform on a daily basis. Snapchat use among those aged 26 and above however had increased in 2020.

 Snapchat wirldwide

    A survey conducted in 2018 found that there were over 260 million Snapchat users worldwide. It also presented a forecast for Snapchat usage up until 2022. In fact, over 356 million people were expected to use the app.

 Social Media in Sweden 

      The overall usage of social media in Sweden grew significantly between 2010 and 2929. To be precise, 53 percent of people in 2010 and 89 percent of people in 2020reported to have used social media. Compared to other social media platforms, Snapchat stands third in the ranking. Following Facebook and Instagram, Snapchat was used by 42 percent of internet users in Sweden in 2020. Facebook ranked first on the daily social media usage list as well, with 61 percent of daily users in 2019, while Snapchat had 25 percent of daily users that year.

Share of Snapchat users in Sweden in 2020, by age group

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Release date

December 2020



Survey time period

Q1 and Q3 2020

Number of respondents

5,514 respondents

Age group

16 years and older

Special properties

Internet users who use Snapchat at least sometimes

Method of interview

Online survey

Supplementary notes

Data for 12 to 15-year-olds was left out of 2020 report due to inability to ask for parental consent.

Two surveys were carried out in 2020 in order to highlight the effect of the coronavirus pandemic.

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