Snapchat users in Sweden 2019, by age group

Snapchat was used mostly by young people of ages between 12 and 25 (86 percent of respondents) at the end of 2019 in Sweden. Furthermore, 52 percent of people aged between 26 and 35 used the platform that year. Regarding the usage frequency over the past few years, Snapchat has undoubtedly become more popular. While 21 percent of the people interviewed used the app in 2015, this percentage grew to 38 in 2018. 23 percent of respondents used the platform on a daily basis.

 Snapchat wirldwide

    A survey conducted in 2018 found that there were over 260 million Snapchat users worldwide. It also presented a forecast for Snapchat usage up until 2022. In fact, 355.5 million people were expected to use the app.

 Social Media in Sweden 

      The overall usage of social media in Sweden grew significantly between 2010 and 2018. To be precise, 53 percent of people in 2010 and 83 percent of people in 2019 reported to have used social media. Compared to other social media platforms, Snapchat stands third in the ranking. Following Facebook and Instagram, Snapchat was used by 39 percent of internet users in Sweden in 2019. Facebook ranked first on the daily social media usage list as well, with 59 percent of daily users in 2018, while Snapchat had 41 percent of daily users that year.

Share of Snapchat users in Sweden in 2019, by age group

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Release date

October 2019



Survey time period


Number of respondents

2,078 respondents

Age group

12 years and older

Method of interview

Online survey

Supplementary notes

Survey type is online and telephone survey.

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