Snapchat users in Sweden 2020, by age group
A survey conducted in 2018 found that there were over 260 million Snapchat users worldwide. It also presented a forecast for Snapchat usage up until 2022. In fact, over 356 million people were expected to use the app.
Social Media in Sweden
The overall usage of social media in Sweden grew significantly between 2010 and 2929. To be precise, 53 percent of people in 2010 and 89 percent of people in 2020reported to have used social media. Compared to other social media platforms, Snapchat stands third in the ranking. Following Facebook and Instagram, Snapchat was used by 42 percent of internet users in Sweden in 2020. Facebook ranked first on the daily social media usage list as well, with 61 percent of daily users in 2019, while Snapchat had 25 percent of daily users that year.