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Snapchat users in Sweden 2018, by age group

Share of Snapchat users in Sweden in 2018, by age group

by H. Tankovska, last edited Aug 9, 2019
Snapchat users in Sweden 2018, by age group Snapchat was used mostly by young people of ages between 12 and 15 (95 percent of respondents) at the end of 2018 in Sweden. Furthermore, 88 percent of people aged between 16 and 25 used the platform that year. Regarding the usage frequency over the past few years, Snapchat has undoubtedly become more popular. While 21 percent of the people interviewed used the app in 2015, this percentage grew to 38 in 2018. 23 percent of respondents used the platform on a daily basis.
 Snapchat wirldwide

    A survey conducted in 2018 found that there were over 260 million Snapchat users worldwide. It also presented a forecast for Snapchat usage up until 2022. In fact, 355.5 million people were expected to use the app.

 Social Media in Sweden 

      The overall usage of social media in Sweden grew significantly between 2010 and 2018. To be precise, 53 percent of people in 2010 and 83 percent of people in 2018 reported to have used social media. Compared to other social media platforms, Snapchat stands third in the ranking. Following Facebook and Instagram, Snapchat was used by 38 percent of internet users in Sweden in 2018. Facebook ranked first on the daily social media usage list as well, with 59 percent of daily users in 2018, while Snapchat had 41 percent of daily users that year.
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Share of Snapchat users in Sweden in 2018, by age group

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