Forecast of the social media user penetration rate in Sweden 2019-2028
The social media penetration rate in Sweden was forecast to continuously increase between 2024 and 2028 by in total 1.1 (+1.24 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 89.57 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.
