From 2017 to 2020, the share of internet users who used Facebook daily in Sweden varied between the age groups. Generally, the younger age groups tended to use Facebook less during this period, while the older generations increased their usage. According to the survey, 51 percent of internet users aged from 66 to 75 years used Facebook daily as of the third quarter of 2020. During that same year, Swedes between 26 and 35 years were the most frequent users, with 67 percent using Facebook on a daily basis.
Share of internet users who used Facebook daily in Sweden in 2017 and 2020, by age group
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Statistics on Social media usage in the Nordics
Overview
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- Premium Statistic Number of social media users in the Nordics 2022
- Premium Statistic Number of active social media users in the Nordics 2022
- Premium Statistic Active social media users in the Nordics 2022
- Premium Statistic Social network penetration in Sweden 2011-2019
- Premium Statistic Social network penetration in Denmark 2011-2019
- Premium Statistic Social network penetration in Norway 2011-2019
- Premium Statistic Social network penetration in Finland 2013-2022
Consumption
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- Premium Statistic Daily usage of social media apps in the Nordics 2016-2019, by app
- Premium Statistic Leading social media platforms in Sweden 2020
- Premium Statistic Share of daily social media usage Finland 2022, by platform
- Premium Statistic Share of daily social media usage in Finland 2022, by gender
- Basic Statistic Share of social media users in Denmark 2017-2020, by age group
- Premium Statistic Levels of social media importance in the Nordics 2020
- Basic Statistic Posting on selected social media weekly in the Nordics 2019, by country
- Premium Statistic Considering leaving social media in the Nordics 2020, by platform and country
Facebook
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- Basic Statistic Facebook penetration in Sweden 2011-2020
- Premium Statistic Share of people who used Facebook daily in Sweden 2017-2020, by age group
- Premium Statistic Facebook users in Norway Q1 2022, by age group
- Premium Statistic Facebook usage frequency in Finland 2020
- Premium Statistic Facebook usage rate in Norway as of Q2 2021, by frequency
- Premium Statistic Leading Facebook activities in Sweden 2020
- Premium Statistic Share of Facebook users in Finland 2022, by usage frequency
- Premium Statistic Facebook usage purposes in Finland 2019
Instagram & Snapchat
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- Premium Statistic Daily Instagram users in Sweden 2013-2020
- Premium Statistic Instagram users in Sweden 2020, by age group
- Premium Statistic Instagram users in Norway as of Q1 2022, by age group and gender
- Premium Statistic Instagram usage purposes in Denmark 2019
- Premium Statistic Instagram usage purposes in Finland 2019
- Premium Statistic Most popular Nordic influencers on Instagram 2019
- Premium Statistic Snapchat users in Sweden 2015-2020, by frequency
- Basic Statistic Snapchat users in Sweden 2020, by age group
Twitter & LinkedIn
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- Premium Statistic Twitter users in Norway 2021, by age group
- Premium Statistic Twitter usage purposes in Sweden 2019
- Premium Statistic Twitter usage purposes in Denmark 2019
- Premium Statistic Twitter usage purposes in Finland 2019
- Premium Statistic Share of Twitter users in Finland 2022, by usage frequency
- Premium Statistic LinkedIn users in Sweden 2015-2020
- Premium Statistic LinkedIn user reach in Norway Q3 2021, by age group and gender
- Premium Statistic LinkedIn usage purposes in Denmark 2019
Outlook
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- Premium Statistic Forecast of the social media user penetration rate in Sweden 2018-2024
- Premium Statistic Denmark: social media penetration 2017-2026
- Premium Statistic Norway: social media penetration 2017-2026
- Premium Statistic Forecast of the social media user penetration rate in Finland 2020-2030
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Internetstiftelsen. (December 14, 2020). Share of internet users who used Facebook daily in Sweden in 2017 and 2020, by age group [Graph]. In Statista. Retrieved March 25, 2023, from https://www.statista.com/statistics/544374/sweden-daily-facebook-users-by-age-group/
Internetstiftelsen. "Share of internet users who used Facebook daily in Sweden in 2017 and 2020, by age group." Chart. December 14, 2020. Statista. Accessed March 25, 2023. https://www.statista.com/statistics/544374/sweden-daily-facebook-users-by-age-group/
Internetstiftelsen. (2020). Share of internet users who used Facebook daily in Sweden in 2017 and 2020, by age group. Statista. Statista Inc.. Accessed: March 25, 2023. https://www.statista.com/statistics/544374/sweden-daily-facebook-users-by-age-group/
Internetstiftelsen. "Share of Internet Users Who Used Facebook Daily in Sweden in 2017 and 2020, by Age Group." Statista, Statista Inc., 14 Dec 2020, https://www.statista.com/statistics/544374/sweden-daily-facebook-users-by-age-group/
Internetstiftelsen, Share of internet users who used Facebook daily in Sweden in 2017 and 2020, by age group Statista, https://www.statista.com/statistics/544374/sweden-daily-facebook-users-by-age-group/ (last visited March 25, 2023)
Share of internet users who used Facebook daily in Sweden in 2017 and 2020, by age group [Graph], Internetstiftelsen, December 14, 2020. [Online]. Available: https://www.statista.com/statistics/544374/sweden-daily-facebook-users-by-age-group/