Forecast of social media user numbers in Sweden 2019-2028

The number of social media users in Sweden was forecast to continuously increase between 2024 and 2028 by in total 0.4 million users (+4.4 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 9.44 million users and therefore a new peak in 2028. Notably, the number of social media users of was continuously increasing over the past years.
The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).