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Snapchat users in Sweden 2015-2018

Share of individuals who used Snapchat in Sweden from 2015 to 2018, by frequency

by H. Tankovska, last edited Aug 9, 2019
Snapchat users in Sweden 2015-2018 The share of individuals who used Snapchat daily in Sweden amounted to 23 percent as of 2018. In contrast, those who sometimes used the app were 38 percent that year. Overall, Snapchat became more and more used over the years. The daily users’ percentage grew from 13 percent in 2015 to 23 percent in 2018. Regarding the age of the users , the majority of respondents who were in the age group between 12 and 15 years used the app. Respondents aged between 16 and 25 who used Snapchat were 88 percent and next in the ranking were people aged between 26 and 35, where 52 percent of whom were users of the platform in 2018.
Why Snapchat?

    A survey conducted in 2017 investigated the purposes of Snapchat usagein Sweden that year. The most common reason was to keep contact with friends and family and was picked by 82 percent of the respondents. Second in the ranking was entertainment purpose, picked by 40 percent of the respondents.

Social media in Sweden 

    The share of individuals who were using social networks in Sweden grew from 54 percent in 2011 to 70 percent in 2018. The percentage peaked in 2017, when 71 percent of the individuals reported to be participating in social networks.
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Share of individuals who used Snapchat in Sweden from 2015 to 2018, by frequency

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