Snapchat users in Sweden 2015-2020, by frequency
A survey conducted in 2019 investigated the purposes of Snapchat usage in Sweden that year. The most common reason was to keep contact with friends and family and was picked by nearly 90 percent of the respondents. Second in the ranking was entertainment purpose, picked by 40 percent of the respondents.
Social media in Sweden
The share of individuals who were using social networks in Sweden grew from 54 percent in 2011 to 72 percent in 2019. The percentage of users within the past three months peaked in 2017, when it reached 76 percent of individuals .