Snapchat users in Sweden 2015-2019

The share of individuals who used Snapchat daily in Sweden amounted to 24 percent as of 2018. In contrast, those who sometimes used the app were 38 percent that year. Overall, Snapchat became more and more used over the years. The daily users’ percentage grew from 13 percent in 2015 to 24 percent in 2018. Regarding the age of the users , the majority of respondents who were in the age group between 12 and 25 years used the app. Respondents aged between 16 and 25 who used Snapchat were 88 percent and next in the ranking were people aged between 26 and 35, where 52 percent of whom were users of the platform in 2018.

Why Snapchat?

    A survey conducted in 2019 investigated the purposes of Snapchat usage in Sweden that year. The most common reason was to keep contact with friends and family and was picked by nearly 90 percent of the respondents. Second in the ranking was entertainment purpose, picked by 40 percent of the respondents.

Social media in Sweden 

    The share of individuals who were using social networks in Sweden grew from 54 percent in 2011 to 70 percent in 2018. The percentage peaked in 2017, when 71 percent of the individuals reported to be participating in social networks.

Share of individuals who used Snapchat in Sweden from 2015 to 2019, by frequency

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Release date

October 2019



Survey time period

2015 to 2019

Number of respondents

2,878 respondents

Age group

12 years and older

Method of interview

Online survey

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