United Kingdom: use of smartphones by shoppers in retail stores 2015 | Statista

The statistic presents the results of a survey on smartphone usage by shoppers when shopping in retail stores in the United Kingdom in 2015. When asked how they used their smartphones while shopping, 20 percent of respondents stated that they used them to read product details.

When shopping in retail stores, how do you use your smartphone?

Characteristic	Share of respondents
Compare Prices	33%
Read product details	20%
Read reviews and feedback	19%
Search for different online seller	16%
Check in-stock status at another store/on the retailer's website	14%
Contact friends/family to request feedback	14%
Seacrch for specific products and alternatives	12%
Scan a QR code	11%
Place an order to be shipped to you	9%
Upload a picture of a product	8%
None of the above	43%

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Release date

March 2015

More information

Region

United Kingdom

Survey time period

March 2015

Number of respondents

721 respondents

Special properties

Among smartphone users. Multiple answers were possible.

Citation formats

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Overview

5

Online Retail

7

Leading players

5

Segments

6

Consumption

7

Device usage

4

Further related statistics

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