Reach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age

This statistic illustrates the net reach of supermarket and liquor store brochures and flyers in the Netherlands in 2017 and 2018, by age. In 2017 and 2018, roughly 75 percent of 35 to 49 year olds read at least one printed supermarket or liquor store brochure or flyer in the Netherlands.

Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by age

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Release date

June 2018



Survey time period

November 2017, January 2018 and March 2018

Number of respondents

6,647 respondents

Age group

13 years and older

Special properties

respondents with access to the internet

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source adds: "The net reach of folders in a branch equals all people who have read an average edition of at least one folder in the branch."

The 'Supermarket/Liquor store' category includes flyers from the following stores: Aldi, Lidl, Dirk, Coop, Albert Heijn, Plus and Gall&Gall.

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Statistics on "Advertising in the Netherlands"

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