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Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by age

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Reach of supermarket and liquor store flyers in the Netherlands 2016-2017, by age This statistic illustrates the net reach of supermarket and liquor store brochures and flyers in the Netherlands in 2017 and 2018, by age. In 2017 and 2018, roughly 75 percent of 35 to 49 year olds read at least one printed supermarket or liquor store brochure or flyer in the Netherlands.
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Printed flyers*Digital flyers*
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Printed flyers*Digital flyers*
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Description Source More information
This statistic illustrates the net reach of supermarket and liquor store brochures and flyers in the Netherlands in 2017 and 2018, by age. In 2017 and 2018, roughly 75 percent of 35 to 49 year olds read at least one printed supermarket or liquor store brochure or flyer in the Netherlands.
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Release date
June 2018
Region
Netherlands
Survey time period
November 2017, January 2018 and March 2018
Number of respondents
6,647 respondents
Age group
13 years and older
Special properties
respondents with access to the internet
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The source adds: "The net reach of folders in a branch equals all people who have read an average edition of at least one folder in the branch."

The 'Supermarket/Liquor store' category includes flyers from the following stores: Aldi, Lidl, Dirk, Coop, Albert Heijn, Plus and Gall&Gall.

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