Netherlands monthly number of Instagram users 2018-2022

Instagram is a social media app owned by Facebook which focuses on photo and video sharing. As of December 2022, there were over eight million Instagram users in the Netherlands, accounting for 46.2 percent of the total population. Although Instagram has seen an overall decrease in users, it is still the second most used social media platform for 14 to 22 year olds in the Netherlands. Overall, 56 percent of Instagram users in the Netherlands at the end of 2021 were women. The leading user base in terms of age and gender were women in the 25 to 34 year age group, who accounted for 15.1 percent of all users.

Social media in the Netherlands

In 2021, there were 13.87 million social network users in the Netherlands, an increase of over 2 million since 2017. By 2026, there will be an estimated 14.48 million users. The social media penetration rate was 87.4 percent in 2021 and is predicted to reach 84.88 percent by 2026.

Popular social media platforms

Market leader Facebook had a total of 12.19 million users in the Netherlands at the end of 2021, which accounted for 70.5 percent of the population. Users aged between 25 to 34 years were the largest audience and made up almost one quarter of all Dutch Facebook audiences. Furthermore, 18 percent of Facebook’s user base were between the ages of 18 and 24 years. In 2021, the Netherlands, saw a total of 2.9 million users of online networking platform Twitter and 12.4 million users of instant messaging service WhatsApp.