Norway: impact of COVID-19 on advertising market

How much impact will the coronavirus outbreak have on the Norwegian advertising market? According to a survey from March 2020, about half of Norwegian media executives thought the COVID-19 outbreak has very negative consequences for digital advertisements. Over 80 percent of respondents even said that the crisis has a very negative impact on print advertisements. The impact on the overall profitability of the advertising market in Norway is estimated to be very or somewhat negative by three quarters of media executives interviewed.

How do you think the advertising market will develop due to the coronavirus outbreak?

Characteristic	Very negative	Somewhat neagtive
Digital ads	50%	40%
Print ads	83%	13%
Overall profitability	62%	13%

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Release date

March 2020

More information

Region

Norway

Survey time period

March 2020

Special properties

Media executives

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

This statistic only shows the top two boxes "somewhat negative" and "very negative". The source does not provide any information on possible additional answering options during the survey.

The source does not specify the number of respondents.

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