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Device usage for online shopping in the Nordic countries 2015, by device and gender

Device usage for online shopping in the Nordic countries in 2015, by device and gender

Device usage for online shopping in the Nordic countries 2015, by device and gender This survey presents the devices used for online shopping by Nordic consumers in 2015, by device and gender. Women use smartphones for shopping more often than men (35 percent of women and 26 percent of men). Also females shopped more with tablet than men (10 percent vs 14) in 2015.
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Device usage for online shopping in the Nordic countries in 2015, by device and gender

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This survey presents the devices used for online shopping by Nordic consumers in 2015, by device and gender. Women use smartphones for shopping more often than men (35 percent of women and 26 percent of men). Also females shopped more with tablet than men (10 percent vs 14) in 2015.
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Release date
2015
Region
Denmark, Finland, Norway, Sweden
Survey time period
June 2015
Number of respondents
4,049 respondents
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