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Community newspaper reach Canada 2020, by age and market

According to data gathered in spring 2020, readership of community newspapers in Canada is higher in markets with a population of under 100 thousand, with 50 percent of adults in smaller markets reading community newspapers on a weekly basis compared to 42 percent of the total Canadian population. Gen X adults, Baby Boomers, and pre-Boomers are the most avid readers of community papers, particularly those living in areas of the country with a small population.

Community newspaper reach in small Canadian markets vs. total Canada as of spring 2020, by generation

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Release date

June 2020



Survey time period

Spring 2020

Age group

14 years and older

Supplementary notes

The source defines each generation according to year of birth as follows:
Gen Z: 1996 to 2006
Gen Y: 1980 to 1995
Gen X: 1966 to 1979
Baby Boomers: 1946 to 1965
Pre-Boomers: before 1946

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Statistics on "Newspapers in Canada"

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