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Internet activities of U.S. users 2015

Most popular online activities of adult internet users in the United States as of July 2015

Internet activities of U.S. users 2015

This ranking gives information on the most popular online activities of adult internet users in the United States as of July 2015. During the survey period, it was found that 70.55 percent of the online adult population accessed social networks.

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	Share of adult internet users
Uses Email	90.92%
Uses Text Messaging or Instant Messaging	86.15%
Uses Online Location-Based (On-the-Go) Services	71.46%
Uses Online Social Networks	70.55%
Shops, Makes Travel Reservations, or Uses Other Consumer Services Online	68.61%
Uses Online Financial Services Like Banking, Investing, Paying Bills	64.57%
Streams or Downloads Music, Radio, Podcasts, etc.	54.37%
Researches Health Information Online	48%
Searches for a Job Online	27.29%
Takes Class or Participates in Job Training Online	20.99%

	Share of adult internet users
Uses Email	90.92%
Uses Text Messaging or Instant Messaging	86.15%
Uses Online Location-Based (On-the-Go) Services	71.46%
Uses Online Social Networks	70.55%
Shops, Makes Travel Reservations, or Uses Other Consumer Services Online	68.61%
Uses Online Financial Services Like Banking, Investing, Paying Bills	64.57%
Streams or Downloads Music, Radio, Podcasts, etc.	54.37%
Researches Health Information Online	48%
Searches for a Job Online	27.29%
Takes Class or Participates in Job Training Online	20.99%

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This ranking gives information on the most popular online activities of adult internet users in the United States as of July 2015. During the survey period, it was found that 70.55 percent of the online adult population accessed social networks.

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Release date: March 2016

Region: United States
Survey time period: July 2015
Age group: 18 years and older
Supplementary notes: Data comes from the Computer and Internet Use Supplement to the Current Population Survey (CPS), which included nearly 53,000 households and was conducted for NTIA by the U.S. Census Bureau in July 2015.

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Statistics on "Media use in the U.S."

Overview

The most important statistics

Daily reach of various media in the United States in spring 2016Media reach in the U.S. 2016
Daily time spent with media worldwide from 2010 to 2018 (in minutes)Time spent with media worldwide 2010-2018
Growth of average time spent with major media per day in the United States from 2011 to 2017Growth of media use in the U.S. 2011-2017
Median age of media users in the United States in fall 2016, by mediumU.S. median age of media users 2016, by medium
Time spent per day with digital versus traditional media in the United States from 2011 to 2017 (in minutes)Time spent with digital vs. traditional media in the U.S. 2011-2017
Daily time 8- to 18-year-olds spent with media in the United States in 2015, by medium and age (in minutes)Time spent with various media among U.S. tweens and teens 2015
Household ownership of selected connected TV devices in the United States as of January 2017Ownership of TV technologies in the U.S. 2017
Time spent per day with traditional media in the United States from 2011 to 2017 (in minutes)Time spent with traditional media in the U.S. 2011-2017

Radio

The most important statistics

Weekly radio reach in the United States in March 2017, by ageRadio reach in the U.S. 2017, by age
Weekly radio reach in the United States in 2018, by age and genderRadio reach in the U.S. in 2018, by age and gender
Weekly time spent listening to the radio in the United States as of March 2018, by age and gender (in minutes)Weekly time spent listening to the radio in the U.S. in 2018, by age and gender
Monthly online radio reach in the United States in 2017, by ageOnline radio reach in the U.S. 2017, by age
Radio reach during TV's primetime in the United States as of December 2016, by age and genderRadio reach during TV's primetime in the U.S. in 2016, by age and gender
Change in the average number of radio listeners in selected cities in the United States between January 2018 and February 2018Radio average number of listeners change in selected U.S. cities in February 2018
Audience of various radio formats in the United States in 2016, by ageDistribution of U.S. radio formats audience in 2016, by age
Leading radio formats in the United States as of December 2016, by number of stationsLeading radio formats in the U.S. in 2016, by number of stations

TV

The most important statistics

Number of TV households in the United States from season 2000-2001 to season 2017-2018 (in millions)Number of TV households in the U.S. 2000-2018
Number of TV households in the largest local TV markets in the United States in the broadcast season 2017-2018TV households in the largest local TV markets in the U.S. 2017
Weekly TV reach in the United States in March 2017, by ageTV reach in the U.S. March 2017, by age
Adoption of TV technologies in the United States as of October 2015Adoption of TV technologies in the U.S. 2015
Leading cable news networks in the United States in April 2018, by number of primetime viewers (in 1,000s)U.S. cable news networks: number of viewers April 2018
Number of days per week with TV usage per user in the United States in 1st quarter 2015, by ageNo. of days per week with TV usage in the U.S. Q1 2015, by age
Share of consumers who own a streaming-enabled TV* in the United States in 2015 and 2017Streaming TV device ownership in the U.S. 2015-2017
What is your favorite TV show type?Preferred TV show types in the U.S. as of August 2015

Magazines

The most important statistics

Reach of popular magazines in the United States in March 2018 (in millions)Magazines with largest audience in the U.S. 2018
Magazine retail unit sales in the United States from 3rd quarter 2014 to 4th quarter 2016 (in millions)Magazine retail unit sales in the U.S. 2014-2016
Magazine retail sales in North America from 1st quarter 2013 to 4th quarter 2016 (in millions of units)Magazine retail unit sales in North America 2013-2016
Distribution of magazine media audiences in the United States from January 2015 to March 2018, by platformU.S. magazine audience 2015-2018 by platform
Number of magazine readers in the United States from 2012 to 2016 (in millions)Number of magazine readers in the U.S. 2012-2016
Number of unique online visitors to websites of select U.S. magazine brands in March 2018 (in millions)Magazines with largest online audience in the U.S. 2018
Audience size of various magazine formats in the United States in 2015 (in millions)Audience size of magazine platforms in the U.S. 2015
Daily time spent reading magazines per capita in the United States from 2010 to 2018 (in minutes)U.S. media use: time spent reading magazines 2010-2018

Newspapers

The most important statistics

Distribution of newspaper media audience in the United States in January 2017, by platformNewspaper readership in the U.S. 2017, by platform
Distribution of monthly newspaper reach in the United States in 2016, by ageNewspaper reach in the U.S. 2016, by age
Distribution of digital newspaper audience in the United States in 2016, by generationDigital newspaper readership in the U.S. 2016, by age
Average annual expenditure on newspapers and magazines per consumer unit in the United States in 2016 (in U.S. dollars)*U.S. household expenditure on newspapers and magazines 2016
Number of monthly unique visitors to newspaper websites in the United States from March 2014 to August 2015 (in millions)Monthly audience of newspaper websites in the U.S. 2014-2015
How you would most prefer to purchase the following products and services?Subscription vs. one-time purchase preference for media in the U.S. 2015
Leading multiplatform print media websites in the United States in August 2016, based on market share of visitsLeading print media websites in the U.S. 2016
Daily time spent reading newspapers per capita in the United States from 2010 to 2018 (in minutes)U.S. media use: time spent reading newspapers 2010-2018

Internet

The most important statistics

Number of internet users in the United States from 2000 to 2016 (in millions)United States: number of internet users 2000-2016
Share of adults in the United States who use the internet in 2018, by age groupU.S. internet usage penetration 2018, by age group
Internet usage frequency of adults in the United States as of March 2015Frequency of internet usage by U.S. adults 2015
Time spent per day with digital media in the United States from 2011 to 2017 (in minutes)Time spent with digital media in the U.S. 2011-2017
Time spent per day with media contents via computer in the United States from 2012 to 2018, by type (in minutes)U.S. daily media usage time via desktop or laptop 2012-2018
Most popular online activities of adult internet users in the United States as of July 2015Internet activities of U.S. users 2015
Number of social network users in the United States from 2015 to 2022 (in millions)United States: number of social network users 2015-2022
Number of related-content simultaneous internet and TV users in the United States from 2015 to 2018 (in millions)U.S. second screen related content users 2015-2018

Gaming

The most important statistics

Monthly time spent per capita with a game console in the United States from 2nd quarter 2014 to 2nd quarter 2017 (in minutes)Time spent with a game console in the U.S. 2014-2017
Age breakdown of video game players in the United States in 2018Age of U.S. video game players in 2018
Distribution of computer and video gamers in the United States from 2006 to 2018, by genderU.S. computer and video gamers from 2006-2018, by gender
Number of mobile gamers in North America from 2014 to 2016, by device (in millions)Number of mobile gamers in North America 2014-2016, by device
Favorite video game platforms according to gamers in the United States as of March 2016Preferred video game platforms in the U.S. 2016
Amount spent on gaming merchandise according to gamers in the United States as of December 2016Amount spent on gaming merchandise according to U.S. gamers 2016
All-time best-selling console games based on global unit sales as of March 2018 (in million units)All-time best selling console games worldwide 2018, based on unit sales
Most played games on Steam in 2017, by hourly average number of players (in 1,000s)Most played games on Steam 2017, by average players per hour

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