This ranking gives information on the most popular online activities of adult internet users in the United States as of July 2015. During the survey period, it was found that 70.55 percent of the online adult population accessed social networks.
- Internet›
- Demographics & Use›
Internet activities of U.S. users 2015
Most popular online activities of adult internet users in the United States as of July 2015
This ranking gives information on the most popular online activities of adult internet users in the United States as of July 2015. During the survey period, it was found that 70.55 percent of the online adult population accessed social networks.
Loading statistic...
| Share of adult internet users | |
|---|---|
| Uses Email | 90.92% |
| Uses Text Messaging or Instant Messaging | 86.15% |
| Uses Online Location-Based (On-the-Go) Services | 71.46% |
| Uses Online Social Networks | 70.55% |
| Shops, Makes Travel Reservations, or Uses Other Consumer Services Online | 68.61% |
| Uses Online Financial Services Like Banking, Investing, Paying Bills | 64.57% |
| Streams or Downloads Music, Radio, Podcasts, etc. | 54.37% |
| Researches Health Information Online | 48% |
| Searches for a Job Online | 27.29% |
| Takes Class or Participates in Job Training Online | 20.99% |
| Share of adult internet users | |
|---|---|
| Uses Email | 90.92% |
| Uses Text Messaging or Instant Messaging | 86.15% |
| Uses Online Location-Based (On-the-Go) Services | 71.46% |
| Uses Online Social Networks | 70.55% |
| Shops, Makes Travel Reservations, or Uses Other Consumer Services Online | 68.61% |
| Uses Online Financial Services Like Banking, Investing, Paying Bills | 64.57% |
| Streams or Downloads Music, Radio, Podcasts, etc. | 54.37% |
| Researches Health Information Online | 48% |
| Searches for a Job Online | 27.29% |
| Takes Class or Participates in Job Training Online | 20.99% |
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This ranking gives information on the most popular online activities of adult internet users in the United States as of July 2015. During the survey period, it was found that 70.55 percent of the online adult population accessed social networks.
Show more- Show sources information
- Show publisher information
- Release date
- March 2016
- Region
- United States
- Survey time period
- July 2015
- Age group
- 18 years and older
- Supplementary notes
- Data comes from the Computer and Internet Use Supplement to the Current Population Survey (CPS), which included nearly 53,000 households and was conducted for NTIA by the U.S. Census Bureau in July 2015.
More information
- Region
- United States
- Survey time period
- July 2015
- Age group
- 18 years and older
- Supplementary notes
- Data comes from the Computer and Internet Use Supplement to the Current Population Survey (CPS), which included nearly 53,000 households and was conducted for NTIA by the U.S. Census Bureau in July 2015.
Other interesting statistics
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax
(New York residents only).
Prices do not include sales tax
(New York residents only).
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Media use in the U.S.
- 138 page/s
- English
- pptx
- Detailed references
Everything On "Media use in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Media use in the U.S."
- Overview
The most important statistics
- Daily reach of various media in the United States in spring 2016Media reach in the U.S. 2016
- Daily time spent with media worldwide from 2010 to 2018 (in minutes)Time spent with media worldwide 2010-2018
- Growth of average time spent with major media per day in the United States from 2011 to 2017Growth of media use in the U.S. 2011-2017
- Median age of media users in the United States in fall 2016, by mediumU.S. median age of media users 2016, by medium
- Time spent per day with digital versus traditional media in the United States from 2011 to 2017 (in minutes)Time spent with digital vs. traditional media in the U.S. 2011-2017
- Daily time 8- to 18-year-olds spent with media in the United States in 2015, by medium and age (in minutes)Time spent with various media among U.S. tweens and teens 2015
- Household ownership of selected connected TV devices in the United States as of January 2017Ownership of TV technologies in the U.S. 2017
- Time spent per day with traditional media in the United States from 2011 to 2017 (in minutes)Time spent with traditional media in the U.S. 2011-2017
- Radio
The most important statistics
- Weekly radio reach in the United States in March 2017, by ageRadio reach in the U.S. 2017, by age
- Weekly radio reach in the United States in 2018, by age and genderRadio reach in the U.S. in 2018, by age and gender
- Weekly time spent listening to the radio in the United States as of March 2018, by age and gender (in minutes)Weekly time spent listening to the radio in the U.S. in 2018, by age and gender
- Monthly online radio reach in the United States in 2018, by ageOnline radio reach in the U.S. 2018, by age
- Radio reach during TV's primetime in the United States as of December 2016, by age and genderRadio reach during TV's primetime in the U.S. in 2016, by age and gender
- Change in the average number of radio listeners in selected cities in the United States between April 2018 and May 2018Radio average number of listeners change in selected U.S. cities in April 2018
- Audience of various radio formats in the United States in 2016, by ageDistribution of U.S. radio formats audience in 2016, by age
- Leading radio formats in the United States as of December 2016, by number of stationsLeading radio formats in the U.S. in 2016, by number of stations
- TV
The most important statistics
- Number of TV households in the United States from season 2000-2001 to season 2017-2018 (in millions)Number of TV households in the U.S. 2000-2018
- Number of TV households in the largest local TV markets in the United States in the broadcast season 2017-2018TV households in the largest local TV markets in the U.S. 2017
- Weekly TV reach in the United States in March 2017, by ageTV reach in the U.S. March 2017, by age
- Adoption of TV technologies in the United States as of October 2015Adoption of TV technologies in the U.S. 2015
- Leading cable news networks in the United States in August 2018, by number of primetime viewers (in 1,000s)U.S. cable news networks: number of viewers August 2018
- Number of days per week with TV usage per user in the United States in 1st quarter 2015, by ageNo. of days per week with TV usage in the U.S. Q1 2015, by age
- Share of consumers who own a streaming-enabled TV* in the United States in 2015 and 2017Streaming TV device ownership in the U.S. 2015-2017
- What is your favorite TV show type?Preferred TV show types in the U.S. as of August 2015
- Magazines
The most important statistics
- Reach of popular magazines in the United States in July 2018 (in millions)Magazines with largest audience in the U.S. 2018
- Magazine retail unit sales in the United States from 3rd quarter 2014 to 4th quarter 2016 (in millions)Magazine retail unit sales in the U.S. 2014-2016
- Magazine retail sales in North America from 1st quarter 2013 to 4th quarter 2016 (in millions of units)Magazine retail unit sales in North America 2013-2016
- Distribution of magazine media audiences in the United States from January 2015 to July 2018, by platformU.S. magazine audience 2015-2018 by platform
- Number of magazine readers in the United States from 2012 to 2016 (in millions)Number of magazine readers in the U.S. 2012-2016
- Number of unique online visitors to websites of select U.S. magazine brands in July 2018 (in millions)Magazines with largest online audience in the U.S. 2018
- Audience size of various magazine formats in the United States in 2015 (in millions)Audience size of magazine platforms in the U.S. 2015
- Daily time spent reading magazines per capita in the United States from 2010 to 2018 (in minutes)U.S. media use: time spent reading magazines 2010-2018
- Newspapers
The most important statistics
- Distribution of newspaper media audience in the United States in January 2017, by platformNewspaper readership in the U.S. 2017, by platform
- Distribution of monthly newspaper reach in the United States in 2016, by ageNewspaper reach in the U.S. 2016, by age
- Distribution of digital newspaper audience in the United States in 2016, by generationDigital newspaper readership in the U.S. 2016, by age
- Average annual expenditure on newspapers and magazines per consumer unit in the United States in 2016 (in U.S. dollars)*U.S. household expenditure on newspapers and magazines 2016
- Number of monthly unique visitors to newspaper websites in the United States from March 2014 to August 2015 (in millions)Monthly audience of newspaper websites in the U.S. 2014-2015
- How you would most prefer to purchase the following products and services?Subscription vs. one-time purchase preference for media in the U.S. 2015
- Leading multiplatform print media websites in the United States in August 2016, based on market share of visitsLeading print media websites in the U.S. 2016
- Daily time spent reading newspapers per capita in the United States from 2010 to 2018 (in minutes)U.S. media use: time spent reading newspapers 2010-2018
- Internet
The most important statistics
- Number of internet users in the United States from 2000 to 2016 (in millions)United States: number of internet users 2000-2016
- Share of adults in the United States who use the internet in 2018, by age groupU.S. internet usage penetration 2018, by age group
- Internet usage frequency of adults in the United States as of January 2018Frequency of internet usage by U.S. adults 2018
- Time spent per day with digital media in the United States from 2011 to 2017 (in minutes)Time spent with digital media in the U.S. 2011-2017
- Time spent per day with media contents via computer in the United States from 2012 to 2018, by type (in minutes)U.S. daily media usage time via desktop or laptop 2012-2018
- Most popular online activities of adult internet users in the United States as of July 2015Internet activities of U.S. users 2015
- Number of social network users in the United States from 2015 to 2022 (in millions)United States: number of social network users 2015-2022
- Number of related-content simultaneous internet and TV users in the United States from 2015 to 2018 (in millions)U.S. second screen related content users 2015-2018
- Gaming
The most important statistics
- Monthly time spent per capita with a game console in the United States from 2nd quarter 2014 to 2nd quarter 2017 (in minutes)Time spent with a game console in the U.S. 2014-2017
- Age breakdown of video game players in the United States in 2018Age of U.S. video game players in 2018
- Distribution of computer and video gamers in the United States from 2006 to 2018, by genderU.S. computer and video gamers from 2006-2018, by gender
- Number of mobile gamers in North America from 2014 to 2016, by device (in millions)Number of mobile gamers in North America 2014-2016, by device
- Favorite video game platforms according to gamers in the United States as of March 2016Preferred video game platforms in the U.S. 2016
- Amount spent on gaming merchandise according to gamers in the United States as of December 2016Amount spent on gaming merchandise according to U.S. gamers 2016
- All-time best-selling console games based on global unit sales as of March 2018 (in million units)All-time best selling console games worldwide 2018, based on unit sales
- Most played games on Steam in 2017, by hourly average number of players (in 1,000s)Most played games on Steam 2017, by average players per hour
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Leading online activities in Canada 2017
- Leading internet activities in Vietnam 2015
- Share of the population that wants to use the Internet more often in Belgium 2015
- Internet users who regularly visit sports news sites in the UK 2012, by age
- American households: online activities in the past 30 days 2018
- Mobile phone uses in Mexico 2017, by gender
- Share of internet users in the U.S. in the last 4 weeks in 2018, by age
- Motives for internet use in France 2016
- Online activities of internet users in Mexico 2017, by gender
- Argentina: popular online activities 2016, by age and gender
- Internet users who regularly visit public services sites in the UK 2012, by age
- Online behavior over Christmas in the United Kingdom (UK) 2015, by age
- Argentina: popular online activities 2016, by gender
- Leading online activities ever carried out in the United Kingdom (UK) 2016
- Awareness of web user experience dependency on prior activities in the UK 2016
- Vietnam: online use during purchase process 2015
- Usage of public authorities websites within last year in Lithuania 2008-2017
- Share of seniors with a device connected to the Internet in France 2016
- Denmark: online use during purchase process 2015
Studies
- Mobile internet usage in the United Kingdom (UK)
- Internet usage in the United States
- Internet usage in the Benelux
- Internet usage in Europe
- Internet usage in the Nordics
- Internet usage in the Netherlands
- Internet usage in Norway
- Internet usage in the Baltics
- Internet usage in Western Europe
- Mobile internet usage in the European Union (EU)
- Internet usage in Sweden
- Digital Trends H1 2017: Consumer Usage of Digital and its Influence on Ad Revenue
- Digital Trends H2 2017: Consumer Usage of Digital and its Influence on Ad Revenue
- Men and women online
- Internet Overview in Brazil: Mobile, Radio, and Podcasting
Statistics on the topic
Free statistics
- Household ownership of selected connected TV devices in the United States as of January 2017
- Number of TV households in the largest local TV markets in the United States in the broadcast season 2017-2018
- Adoption of TV technologies in the United States as of October 2015
- Which of the following genres of reality TV shows do you typically watch?
- Number of internet users in the United States from 2000 to 2016 (in millions)
- Share of adults in the United States who use the internet in 2018, by age group
- Internet usage frequency of adults in the United States as of January 2018
- Most popular online activities of adult internet users in the United States as of July 2015
- Number of social network users in the United States from 2015 to 2022 (in millions)
- Age breakdown of video game players in the United States in 2018
- Distribution of computer and video gamers in the United States from 2006 to 2018, by gender
- Number of mobile gamers in North America from 2014 to 2016, by device (in millions)
- All-time best-selling console games based on global unit sales as of March 2018 (in million units)
- Most played games on Steam in 2017, by hourly average number of players (in 1,000s)
- Most popular online activities in Vietnam in 2015
- Share of the population that wants to use the Internet more often in Belgium from 2010 to 2015
- Internet users who regularly visit sports news or scores sites in the United Kingdom (UK) in 2012, by age
- Online activities of internet users in Mexico as of January 2017, by gender
- Internet users who regularly visit public services or local authority websites (Government, health, council information etc.) in the United Kingdom (UK) in 2012, by age
- Which of these activities have you ever done online?*
Premium Statistics
- Daily reach of various media in the United States in spring 2016
- Daily time spent with media worldwide from 2010 to 2018 (in minutes)
- Growth of average time spent with major media per day in the United States from 2011 to 2017
- Median age of media users in the United States in fall 2016, by medium
- Time spent per day with digital versus traditional media in the United States from 2011 to 2017 (in minutes)
- Daily time 8- to 18-year-olds spent with media in the United States in 2015, by medium and age (in minutes)
- Time spent per day with traditional media in the United States from 2011 to 2017 (in minutes)
- Weekly radio reach in the United States in March 2017, by age
- Weekly radio reach in the United States in 2018, by age and gender
- Weekly time spent listening to the radio in the United States as of March 2018, by age and gender (in minutes)
- Monthly online radio reach in the United States in 2018, by age
- Radio reach during TV's primetime in the United States as of December 2016, by age and gender
- Change in the average number of radio listeners in selected cities in the United States between April 2018 and May 2018
- Audience of various radio formats in the United States in 2016, by age
- Leading radio formats in the United States as of December 2016, by number of stations
- How often do you listen to podcasts?
- Which program do you use to play podcasts?
- National Public Radio (NPR) average weekly broadcast audience in the United States from 2005 to 2016 (in millions)
- Share of Pandora users in the United States from 2011 to 2018
- Number of TV households in the United States from season 2000-2001 to season 2017-2018 (in millions)
- Weekly TV reach in the United States in March 2017, by age
- Leading cable news networks in the United States in August 2018, by number of primetime viewers (in 1,000s)
- Number of days per week with TV usage per user in the United States in 1st quarter 2015, by age
- Share of consumers who own a streaming-enabled TV* in the United States in 2015 and 2017
- What is your favorite TV show type?
- Distribution of Millennial video consumption time in the United States in 1st quarter 2016, by device
- Reach of popular magazines in the United States in July 2018 (in millions)
- Magazine retail unit sales in the United States from 3rd quarter 2014 to 4th quarter 2016 (in millions)
- Magazine retail sales in North America from 1st quarter 2013 to 4th quarter 2016 (in millions of units)
- Distribution of magazine media audiences in the United States from January 2015 to July 2018, by platform
- Number of magazine readers in the United States from 2012 to 2016 (in millions)
- Number of unique online visitors to websites of select U.S. magazine brands in July 2018 (in millions)
- Audience size of various magazine formats in the United States in 2015 (in millions)
- Daily time spent reading magazines per capita in the United States from 2010 to 2018 (in minutes)
- Distribution of newspaper media audience in the United States in January 2017, by platform
- Distribution of monthly newspaper reach in the United States in 2016, by age
- Distribution of digital newspaper audience in the United States in 2016, by generation
- Average annual expenditure on newspapers and magazines per consumer unit in the United States in 2016 (in U.S. dollars)*
- Number of monthly unique visitors to newspaper websites in the United States from March 2014 to August 2015 (in millions)
- How you would most prefer to purchase the following products and services?
- Leading multiplatform print media websites in the United States in August 2016, based on market share of visits
- Daily time spent reading newspapers per capita in the United States from 2010 to 2018 (in minutes)
- Time spent per day with digital media in the United States from 2011 to 2017 (in minutes)
- Time spent per day with media contents via computer in the United States from 2012 to 2018, by type (in minutes)
- Number of related-content simultaneous internet and TV users in the United States from 2015 to 2018 (in millions)
- Monthly time spent per capita with a game console in the United States from 2nd quarter 2014 to 2nd quarter 2017 (in minutes)
- Favorite video game platforms according to gamers in the United States as of March 2016
- Amount spent on gaming merchandise according to gamers in the United States as of December 2016
- Share of consumers spending time online on selected activities in Canada as of March 2017
- Internet use by persons in American households in the past 30 days in 2018, by income
- Mobile phone activities in Mexico in 2017, by gender
- Share of people who accessed the internet in the past four weeks in the United States in 2018, by age
- Main uses of the internet in France in 2016
- Penetration rate of selected online activities among internet users in Argentina in 2016, by age and gender
- How much do you agree with the following statements about TV and entertainment over Christmas?
- Penetration rate of selected online activities among internet users in Argentina in 2016, by gender
- Are you aware that the Internet experience can be different for each user based on their prior online activities?*
- Which of these did you do online in relation to your recent purchase decision?
- Share of individuals who had used the internet to obtain information from the websites of public authorities within the prior twelve months in Lithuania between 2008 and 2017
- Share of French aged 55 and over with a device connected to the Internet in 2016
- Which of these did you do online in relation to your recent purchase decision?
Statista Accounts: Access All Statistics. Starting from $588 / Year
Topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account |
Instant Access
Premium Account | ||
|---|---|---|---|
Our servicesClick the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
News
Latest News
New
New Dossier: Football sponsorship in Europe
Football is the most popular sport overall in Europe and provides great marketing opportunities for those who can afford it. This new Statista Dossier provides an overview of the European football sponsoring landscape across different European football leagues.
New
Global Industry Reports available now!
Statista now offers industry insights from a global perspective for 34 industries. The reports provide crucial information on the trends moving all major industries. Get a bird’s-eye view on your industry, complete with all essential data, KPIs, and exclusive Statista data.
New
New Smart TV Industry Whitepaper
Statista Research and Analysis, in cooperation with Chinese smart TV manufacturer TCL Multimedia and its subsidiary FFalcon Technology, is going to present a new white paper on the global Smart TV industry on September 15th, 2018 during the International Broadcasting Convention (IBC) in Amsterdam.
New
New Dossier: Electric vehicles in Italy
Is Italy speeding up on electric mobility or is the next charging point still too far away? Have a deeper look into the topic with this new dossier. Statista provides an overview on the market situation and customer attitudes around e-mobility in this country so passionate about cars.
New
New Topic Page: Brexit negotiations
With an October deadline looming and an unpopular proposal in hand, time is running out for Theresa May to secure a deal with the European Union. This topic highlights some the main issues standing in the way of a deal and explores how the British public have reacted to the ongoing political drama.
New
New Dossier: eSports in the Benelux region
Revenue might still pale in comparison to other sports, but the recent growth of electronic sports, or eSports, has been immense. This dossier analyzes the popularity of video games and digital games in the Netherlands and the attitude shown towards the trend of online gaming.
New
New topic page: Organic cosmetics in the UK
As consumers become aware of the potentially harmful ingredients used in conventional beauty products, many are seeking green alternatives which pose a lesser risk to the skin and the environment. This topic page provides an overview of natural and organic cosmetic sales and UK consumer attitudes.
New
New Statista Study: European Football Benchmark
Just in time for the start of the new Premier League season, Statista launches the European Football Benchmark: The first football study that compares the 5 big European leagues from a fan's perspective. Find out everything about the Premier League, its clubs, sponsors and fans.
New
New tutorial video on the Global Consumer Survey
The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.
New
Consumer Electronics Report 2018 out now!
Market reports for the Statista Consumer Market Outlook will now be released roughly every other week starting with the Consumer Electronics Report 2018. The market reports include data as well as qualitative insights into market drivers, consumer behaviour, trends, sales channels and key players.
Updated
In-depth eMobility Report updated & extended
The trend topic eMobility affects many industries and constantly attracts new players. Our updated in-depth report contains all relevant data and insights and includes an excel file with a detailed list of electric cars, trucks, cargo vehicles, buses, and their specifications.
New
New Market: Luxury Goods
The Consumer Market Outlook now includes historical market sizes and forecasts for 9 personal luxury goods categories as well as company data on key players in 50 countries.
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.