Share of online purchases in Denmark in 2016, by type of product and gender

Share of online purchases in Denmark 2016, by type of product and gender This statistic shows the types of products that Danish consumers bought online in Denmark in 2016, by gender. The most popular product category for both genders was travel tickets (61 percent of female and 60 percent of male shoppers).
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MenWomen
Clothing, sport and leisure equipment 58%63%
Travel tickets (plane, train etc) 60%61%
Vacation accommodation (hotel reservations) 56%58%
Furniture, toys and other home interior articles 48%50%
Subscription to the internet,TV or telephony45%38%
Electronics (mobile phones, cameras etc) 40%19%
Computer hardware (tablets, hard disks, speakers, keyboards) 41%19%
Films, music, video (DVDs, CDs etc) 28%22%
Consumables 18%22%
Medicine13%14%
MenWomen
Clothing, sport and leisure equipment 58%63%
Travel tickets (plane, train etc) 60%61%
Vacation accommodation (hotel reservations) 56%58%
Furniture, toys and other home interior articles 48%50%
Subscription to the internet,TV or telephony45%38%
Electronics (mobile phones, cameras etc) 40%19%
Computer hardware (tablets, hard disks, speakers, keyboards) 41%19%
Films, music, video (DVDs, CDs etc) 28%22%
Consumables 18%22%
Medicine13%14%
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This statistic shows the types of products that Danish consumers bought online in Denmark in 2016, by gender. The most popular product category for both genders was travel tickets (61 percent of female and 60 percent of male shoppers).
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Release date
November 2016
Region
Denmark
Survey time period
March to May 2016
Number of respondents
ca. 6,000
Age group
16-89 years
Special properties
Data collected via internet questionnaire and telephone interviews
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