Caramel/toffee popcorn brand preferences among Millennials and older generations 2016

Caramel/toffee popcorn snacks: Difference in brand preference between Millennials and older generations in the U.S.

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

July 2016


United States

Survey time period

January through May 2016

Number of respondents


Age group

18 years and older

Special properties

Men and women aged 18 and older*

Method of interview

Online survey

Supplementary notes

*According to the source: "Sample: 5,000 U.S. demographically balanced adult men and women (n=2,000 ages 18 to 35 and n=3,000 ages 36+)"

According to the source the difference in brand preference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+"

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry


About the region


Other regions


Related statistics

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.