Share of the demand for online goods & services in Italy 2013-2015

This statistic illustrates the results of a survey on the share of the demand for online goods and services in the eCommerce B2c industry in Italy from 2013 to 2015. During the survey period it was found that in 2015, 40 percent of the eCommerce online demand was for products as clothing and furniture.

Share of the demand for goods and services sold online in Italy from 2013 to 2015

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Release date

May 2016



Special properties

250 Merchants were interwied

Supplementary notes

The survey categorizes as demand the online purchase of products and services (not including home banking, gambling and downloading) from Italian customers on eCommerce website (foreign or italian websites). The survey categorizes the offer as the sell of products and services from eCommerce websites, operating in Italy, to any kind of consumer (e.g Italian or foreign customers). The survey includes in the product list: clothing, furniture, home living, beauty,publishing, c2c, food & grocery, toys, consumer electronics, merchandising. The survey includes in the service list: insurances, couponing of services, top up, events ticketing and tourism.

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