This statistic illustrates the share of online purchases made by Italian customers in Italy in 2017, by frequency of purchase. According to data, 53.4 percent of respondents reported that they usually purchase goods online (meaning at least 3 times every quarter).
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Italy: Ecommerce purchases by frequency 2017
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Ecommerce purchases experience in Italy in 2017, by frequency of purchase
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This statistic illustrates the share of online purchases made by Italian customers in Italy in 2017, by frequency of purchase. According to data, 53.4 percent of respondents reported that they usually purchase goods online (meaning at least 3 times every quarter).
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Description
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This statistic illustrates the share of online purchases made by Italian customers in Italy in 2017, by frequency of purchase. According to data, 53.4 percent of respondents reported that they usually purchase goods online (meaning at least 3 times every quarter).
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- Release date
- September 2017
- Region
- Italy
- Survey time period
- September 9-18,2017
- Number of respondents
- 2,000 respondents
- Age group
- 15 years and more
- Special properties
- survey conducted among customers localized in Italy, connecting to the internet at least once per week from any device
- Method of interview
- Online panel
- Supplementary notes
- * The Ecommerce Index refers to those customers who have purchased online at least 3 times every quarter.
More information
- Region
- Italy
- Survey time period
- September 9-18,2017
- Number of respondents
- 2,000 respondents
- Age group
- 15 years and more
- Special properties
- survey conducted among customers localized in Italy, connecting to the internet at least once per week from any device
- Method of interview
- Online panel
- Supplementary notes
- * The Ecommerce Index refers to those customers who have purchased online at least 3 times every quarter.
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+Preferred digital payment methods in Italy 2017
B2C e-commerce sales growth in Italy 2014-2017
Projected digital buyer penetration in Italy 2014-2017
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+Furniture & Appliances e-commerce user in Italy 2017-2023
+
+E-commerce spending per capita in Italy 2012-2017
+
+Total retail e-commerce revenue in Italy 2017-2023
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E-commerce in Italy
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Statistics on "E-commerce in Italy"
- Market overview
The most important statistics
- B2C e-commerce revenue in selected countries in Western Europe from 2012 to 2017 (in billion euros)*E-commerce revenue in Europe 2012-2017
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)Total retail e-commerce revenue in Italy 2017-2023
- Distribution of e-commerce turnover in Italy in 2018, by industryItaly: distribution of e-commerce turnover 2018, by industry
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- Annual B2C e-commerce sales growth in Italy from 2014 to 2017B2C e-commerce sales growth in Italy 2014-2017
- Number of customers purchasing online from various countries in 2018, by country (in millions)Italy: number of customers purchasing online from abroad 2018, by country
- Share of Italian population who have shopped online from other countries in 2018, by country Italy: share of population who have purchased online from abroad 2018, by country
- E-commerce revenues by segment
The most important statistics
- E-commerce turnover in Italy from 2010 to 2017 (in billion of euros) Italy: e-commerce turnover from 2010-2017
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Italy 2017-2023, by segment
- Number of Furniture & Appliances e-commerce users in Italy from 2017 to 2023, by segment (in millions)Furniture & Appliances e-commerce user in Italy 2017-2023
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)Electronics & Media e-commerce user in Italy 2017-2023
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)Online retail users in Italy 2017-2023
- Value of food and grocery products sold online in Italy from 2014 to 2015, by product category (in million euros)Italy: value of food and groceries e-commerce sales 2015, by category
- Furniture & Appliances e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)Furniture & Appliances e-commerce revenue in Italy 2017-2023, by segment
- Electronics & Media e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)Electronics & Media e-commerce revenue in Italy 2017-2023, by segment
- Consumer spending
The most important statistics
- Average online expenditure in Italy in 2016, by sales channelItaly: average online expenditure 2016, by sales channel
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
- Value of e-commerce purchases by Italian consumers in Italy from 2010 to 2016Value of e-commerce purchases by Italian consumers in Italy 2010-2016
- Average expenditure on goods by E-Commerce users in Italy in 2016, by device (in euros)Italy: average expenditure on E-Commerce goods 2016, by device
- Share of goods and services purchased online in Italy in 2017, by category Italy: share of goods and services purchased online in 2017 by category
- Digital shoppers - Demographics
The most important statistics
- Forecast on the number of e-commerce users in Italy from 2016 to 2022 (in millions)Digital Market Outlook: number of of e-commerce users Italy 2016-2022
- Projected digital buyer penetration in Italy from 2014 to 2017Projected digital buyer penetration in Italy 2014-2017
- Distribution of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by age groupItaly: share of e-commerce customers 2016-2017, by age group
- Share of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by education levelItaly: share of e-commerce customers 2016-2017, by education level
- Distribution of online customers in Italy in the 1st quarter of 2016 and the 3rd quarter of 2017, by municipality sizeItaly: share of online customers 2016-2017, by municipality size
- Distribution of e-commerce customers using smartphones for their purchases in Italy in the 1st quarter of 2016 and the 3rd quarter of 2017, by age groupItaly: share of smartphone e-commerce customers 2016-2017, by age group
- Average age of online customers in Italy in the 3rd quarter of 2017, by product category Italy: average age of online shoppers Q3 2017, by product category
- Ecommerce purchases experience in Italy in 2017, by frequency of purchaseItaly: Ecommerce purchases by frequency 2017
- Device
The most important statistics
- Operating systems (OS) used while shopping online in Italy in 2017Italy: operating systems used while shopping online 2017
- Share of online shoppers shopping during the Black Friday in Italy in 2017, by deviceItaly: online shoppers & Black Friday 2017, by device
- Share of online shoppers shopping during the Cyber Monday in Italy in 2017, by deviceItaly: online shoppers & Cyber Monday 2017, by device
- Share of devices used for online shopping researches in Italy in 2017, by type Italy: devices used for online shopping researches 2017, by type
- Share of devices used for regular online shopping in Italy in 2017, by type Italy: devices used for regular online shopping 2017, by type
- Payment methods
The most important statistics
- Preferred digital payment methods in Italy in 2017Preferred digital payment methods in Italy 2017
- Average expenditure on e-commerce websites in Italy in 2017, by payment method (in euros)Italy: average expenditure on e-commerce websites 2017, by payment method
- Payment methods preferred for online purchases of digital goods versus tangible goods in Italy in 2017Italy: main payment methods for online purchase of products vs. digital services 2017
- Share of payment methods used on e-commerce websites in Italy as of the 3rd quarter of 2017, by type of goodItaly: online payment methods Q3 2017, by type of good
- Reasons among E-commerce users for not purchasing online in Italy in 2016, by type of productItaly: reasons for not buying online 2016, by type of product
- Number of customers purchasing online from various countries in 2018, by country (in millions)Italy: number of customers purchasing online from abroad 2018, by country
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Premium Statistics
- B2C e-commerce revenue in selected countries in Western Europe from 2012 to 2017 (in billion euros)*
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
- Distribution of e-commerce turnover in Italy in 2018, by industry
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of customers purchasing online from various countries in 2018, by country (in millions)
- Share of Italian population who have shopped online from other countries in 2018, by country
- E-commerce turnover in Italy from 2010 to 2017 (in billion of euros)
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)
- Number of Furniture & Appliances e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)
- Value of food and grocery products sold online in Italy from 2014 to 2015, by product category (in million euros)
- Furniture & Appliances e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Electronics & Media e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)
- Average online expenditure in Italy in 2016, by sales channel
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)
- Value of e-commerce purchases by Italian consumers in Italy from 2010 to 2016
- Average expenditure on goods by E-Commerce users in Italy in 2016, by device (in euros)
- Share of goods and services purchased online in Italy in 2017, by category
- Forecast on the number of e-commerce users in Italy from 2016 to 2022 (in millions)
- Distribution of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by age group
- Share of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by education level
- Distribution of online customers in Italy in the 1st quarter of 2016 and the 3rd quarter of 2017, by municipality size
- Distribution of e-commerce customers using smartphones for their purchases in Italy in the 1st quarter of 2016 and the 3rd quarter of 2017, by age group
- Average age of online customers in Italy in the 3rd quarter of 2017, by product category
- Ecommerce purchases experience in Italy in 2017, by frequency of purchase
- Number of e-commerce users in Italy in 2017, by frequency of purchase
- Operating systems (OS) used while shopping online in Italy in 2017
- Share of online shoppers shopping during the Black Friday in Italy in 2017, by device
- Share of online shoppers shopping during the Cyber Monday in Italy in 2017, by device
- Share of devices used for online shopping researches in Italy in 2017, by type
- Share of devices used for regular online shopping in Italy in 2017, by type
- Preferred digital payment methods in Italy in 2017
- Average expenditure on e-commerce websites in Italy in 2017, by payment method (in euros)
- Payment methods preferred for online purchases of digital goods versus tangible goods in Italy in 2017
- Share of payment methods used on e-commerce websites in Italy as of the 3rd quarter of 2017, by type of good
- Reasons among E-commerce users for not purchasing online in Italy in 2016, by type of product
- Growth rate of online shoppers in China from 2007 to 2015 (compared to the previous year)
- Share of online shoppers in the banked population in Indonesia in 2017 and 2022
- Would you encourage a friend to purchase what you have purchased online?
- Behavioral marketing options of e-commerce websites in Italy in 2014
- Why have you shopped online from the countries you have chosen?
- Incidence rate of friends' suggestions on new online purchases in Italy in the 3rd quarter of 2017, by product
- When you order a product online, how do you prefer to have it delivered?
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- Distribution of Italian B2C ecommerce turnover in Italy from 2014 to 2016, by type of customer (in million euros)
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