This statistic illustrates the share of Italian internet users who purchased online in 2017, by frequency of purchase. According to data, 87 percent of Italian internet users (which amount to 32.5 million) purchased something online at least once. Moreover, 53.4 percent of respondents reported that they regularly purchase goods online (meaning at least 3 times every quarter).
E-commerce customers in Italy 2018, by frequency of purchase
Share of e-commerce customers in Italy as of March 2018, by frequency of purchase
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Human Highway. (November 24, 2018). Share of e-commerce customers in Italy as of March 2018, by frequency of purchase [Graph]. In Statista. Retrieved December 08, 2019, from https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/
Human Highway. "Share of e-commerce customers in Italy as of March 2018, by frequency of purchase." Chart. November 24, 2018. Statista. Accessed December 08, 2019. https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/
Human Highway. (2018). Share of e-commerce customers in Italy as of March 2018, by frequency of purchase. Statista. Statista Inc.. Accessed: December 08, 2019. https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/
Human Highway. "Share of E-commerce Customers in Italy as of March 2018, by Frequency of Purchase." Statista, Statista Inc., 24 Nov 2018, https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/
Human Highway, Share of e-commerce customers in Italy as of March 2018, by frequency of purchase Statista, https://www.statista.com/statistics/573293/italy-ecommerce-purchases-by-frequency-of-purchase/ (last visited December 08, 2019)