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E-commerce customers in Italy 2018, by frequency of purchase

This statistic illustrates the share of Italian internet users who purchased online in 2017, by frequency of purchase. According to data, 87 percent of Italian internet users (which amount to 32.5 million) purchased something online at least once. Moreover, 53.4 percent of respondents reported that they regularly purchase goods online (meaning at least 3 times every quarter).

Share of e-commerce customers in Italy as of March 2018, by frequency of purchase

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Release date

November 2018



Survey time period

Q1 2018

Number of respondents

32.5 million

Age group

15 years and older

Special properties

internet users

Method of interview

Online panel

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