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Italy: Ecommerce purchases by frequency 2016

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Ecommerce purchases experience in Italy in 2016, by frequency of purchase
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Italy: Ecommerce purchases by frequency 2016

This statistic illustrates the share of online purchases made by Italian customers in Italy in 2016, by frequency of purchase. 41.5 percent of respondents reported that they usually purchase goods online (meaning at least 3 times every quarter).

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This statistic illustrates the share of online purchases made by Italian customers in Italy in 2016, by frequency of purchase. 41.5 percent of respondents reported that they usually purchase goods online (meaning at least 3 times every quarter).

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Release date: April 2016

Region: Italy
Survey time period: April 2016
Number of respondents: 30.8 millions
Age group: 15 years and more
Special properties: survey conducted among customers localized in Italy, connecting to the internet at least once per week from any device
Method of interview: Online panel
Supplementary notes: * The Ecommerce Index refers to those customers who have purchased online at least 3 times every quarter.

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Statistics on "E-commerce in Italy"

Market overview

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Total retail revenue share of online commerce in Europe in 2015, by countryRetail revenue share of e-commerce in Europe 2015, by country
B2C e-commerce revenue in selected countries in Western Europe from 2012 to 2017 (in billion euros)*E-commerce revenue in Europe 2012-2017
E-commerce revenue in Italy from 2016 to 2022 (in million U.S. dollars)Digital Market Outlook: e-commerce revenue in Italy 2016-2022
Distribution of e-commerce turnover in Italy in 2016, by industryItaly: distribution of e-commerce turnover 2016, by industry
Number of e-commerce users in Italy from 2016 to 2022 (in millions)Digital Market Outlook: e-commerce users in Italy 2016-2022
Value share of online sales out of the total turnover in Italy 2014, ranked by industry Italy: worth share of online sales in 2014, by industry
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E-commerce revenues by segment

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E-commerce turnover in Italy from 2004 to 2015 (in billion of euros) Italy: e-commerce turnover from 2004-2015
E-commerce revenue in Italy from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: e-commerce revenue in Italy 2016-2022, by segment
Clothes and shoes e-commerce revenue in Italy from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: clothes & shoes e-commerce revenue Italy 2016-2022
Consumer electronics and physical media e-commerce revenue in Italy from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: electronics & media e-commerce revenue in Italy 2016-2022
Food and cosmetics e-commerce revenue in Italy from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: food & cosmetics e-commerce revenue in Italy 2016-2022
Ecommerce sales of food and groceries in Italy from 2014 to 2015Italy: Ecommerce sales of food & groceries 2014-2015
Value of food and grocery products sold online in Italy from 2014 to 2015, by product category (in million euros)Italy: value of food and groceries e-commerce sales 2015, by category
Home appliances and furniture e-commerce revenue in Italy from 2016 to 2022, by segment (in million U.S. dollars)Digital Market Outlook: furniture & appliances e-commerce revenue in Italy 2016-2022

Consumer spending

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Average online expenditure in Italy in 2016, by sales channelItaly: average online expenditure 2016, by sales channel
Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
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Digital shoppers - Demographics

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Projected digital buyer penetration in Italy from 2014 to 2017Projected digital buyer penetration in Italy 2014-2017
Distribution of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by age groupItaly: share of e-commerce customers 2016-2017, by age group
Share of individuals who purchased online goods and services in Italy in 2014, by age groupItaly: online purchases of goods and services in Italy 2014, by age group
Share of e-commerce customers in Italy in the 1st quarter 2016 and the 3rd quarter of 2017, by education levelItaly: share of e-commerce customers 2016-2017, by education level
Distribution of online customers in Italy in the 1st quarter of 2016 and the 3rd quarter of 2017, by municipality sizeItaly: share of online customers 2016-2017, by municipality size
Distribution of e-commerce customers using smartphones for their purchases in Italy in the 1st quarter of 2016 and the 3rd quarter of 2017, by age groupItaly: share of smartphone e-commerce customers 2016-2017, by age group
Average age of online customers in Italy in the 3rd quarter of 2017, by product category Italy: average age of online shoppers Q3 2017, by product category
Ecommerce purchases experience in Italy in 2016, by frequency of purchaseItaly: Ecommerce purchases by frequency 2016

Payment methods

The most important statistics

Preferred digital payment methods in Italy in 2017Preferred digital payment methods in Italy 2017
Average expenditure on e-commerce websites in Italy in 2017, by payment method (in euros)Italy: average expenditure on e-commerce websites 2017, by payment method
Payment methods preferred for online purchases of digital goods versus tangible goods in Italy as of April 2016Italy: main payment methods for online purchase of products vs. digital services 2016
Share of payment methods used on e-commerce websites in Italy as of the 3rd quarter of 2017, by type of goodItaly: online payment methods Q3 2017, by type of good
Main reasons not to use the phone as in-store payment method in Italy in 2015Italy: reasons for not using phone as in-store payment method in 2015
Share of individuals using their smartphones for digital payments in Italy in 2014 and 2015Italy: individuals using smartphones for payments in 2014-2015
Reasons among E-commerce users for not purchasing online in Italy in 2016, by type of productItaly: reasons for not buying online 2016, by type of product

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