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Willingness to buy dresses among women in Germany 2015

How much did you (women) spend on your last dress?

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Release date

October 2015



Survey time period

June to July 2015

Number of respondents

2,500 respondents

Age group

14-69 years

Special properties


Method of interview

Online survey

Supplementary notes

Information on population: Base: accessed online persons (German and EU foreigners in private households in the main place of residence), aged 14 to 69 years.

Total sample:
2015: 5,182 respondents, projected to a population of 44,31 million
Information on the target group "women":
2015: 2,500 respondents, projection to 21.38 million people

This question was asked in the survey in the following wording: "How much have you spent on the last purchased item of clothing from the areas listed below? If you do not know it exactly, please estimate the amount. - Dress".

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Statistics on "Fashion in Germany"

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