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Most effective B2B demand generation tactics 2022

Most effective top-of-the-funnel demand generation tactics according to B2B marketers as of March 2022

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Sources

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Release date

March 2022

Region

Worldwide

Survey time period

as of March 9, 2022

Number of respondents

116 respondents

Special properties

among B2B marketing practitioners

Supplementary notes

47% of respondents working in software/technology industry.
Survey question: "Which engagement tactics were most successful in 2021 in terms of generating qualified leads for the top of the funnel?"

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