U.S. most effective B2B lead generation tactics 2017

The graph shows the most effective business-to-business lead generation tactics in the United States as of July 2016. According to the survey findings, 40 percent of responding B2B marketing professionals believed live events to be very effective in lead generation.

Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017

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Sources

Release date

October 2017

Region

United States

Survey time period

July 2017

Number of respondents

205 respondents

Supplementary notes

Question: "Which channels produce your largest sources of leads?" (select top three)

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Statistics on "B2B marketing "

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