In 2020, B2B marketers in the United States were asked about their marketing plans and strategies. During the survey, it was found that 38 percent of responding B2B businesses conducted marketing activities in-house, while six percent outsourced these tasks.
Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020
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Sagefrog. (October 22, 2020). Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020 [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/780716/share-b2b-companies-with-in-house-marketing/
Sagefrog. "Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020." Chart. October 22, 2020. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/780716/share-b2b-companies-with-in-house-marketing/
Sagefrog. (2020). Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/780716/share-b2b-companies-with-in-house-marketing/
Sagefrog. "Share of B2b Companies Who Have Dedicated In-house Marketing Teams in The United States in 2020." Statista, Statista Inc., 22 Oct 2020, https://www.statista.com/statistics/780716/share-b2b-companies-with-in-house-marketing/
Sagefrog, Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020 Statista, https://www.statista.com/statistics/780716/share-b2b-companies-with-in-house-marketing/ (last visited October 14, 2024)
Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020 [Graph], Sagefrog, October 22, 2020. [Online]. Available: https://www.statista.com/statistics/780716/share-b2b-companies-with-in-house-marketing/