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Share of B2B companies with a in-house marketing teams in the U.S. in 2020

Published by
J. G. Navarro,
Jan 6, 2023
In 2020, B2B marketers in the United States were asked about their marketing plans and strategies. During the survey, it was found that 38 percent of responding B2B businesses conducted marketing activities in-house, while six percent outsourced these tasks.

Share of B2B companies who have dedicated in-house marketing teams in the United States in 2020

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Source

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Release date

October 2020

Region

United States

Survey time period

2020

Supplementary notes

The source did not provide information on the exact date of survey.

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Statistics on " B2B advertising and marketing in the U.S. "

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Statistics on B2B advertising and marketing in the U.S.

Spending

6

Marketing strategies

8

Marketing effectiveness

3

Content marketing

8

Event marketing

8

Further related statistics

19

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Topics

B2B advertising & marketing in the United States Trade show marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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