- Media & Advertising›
- Advertising & Marketing ›
Share of B2B companies with a in-house marketing teams in the U.S. in 2018
Share of B2B companies with a in-house marketing teams in the U.S. in 2018
Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
by A. Guttmann,
last edited
Oct 21, 2019
The statistic presents information on the share of B2B companies who have dedicated in-house marketing teams in the United States in 2018. It was found that 37 percent of responding B2B businesses conducted marketing activities in-house.
Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
Loading statistic...
| Share of respondents | |
|---|---|
| Outsourced and both | 63% |
| In-house | 37% |
| Share of respondents | |
|---|---|
| Outsourced and both | 63% |
| In-house | 37% |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Oct 21, 2019
The statistic presents information on the share of B2B companies who have dedicated in-house marketing teams in the United States in 2018. It was found that 37 percent of responding B2B businesses conducted marketing activities in-house.
- Show sources information
- Show publisher information
- Release date
- November 2018
- Region
- United States
- Survey time period
- November 2018
- Supplementary notes
- The source did not provide information on the exact date of survey.
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- United States
- Survey time period
- November 2018
- Supplementary notes
- The source did not provide information on the exact date of survey.
Other statistics on the topic
B2B marketing
+Advertising & Marketing
Social media platforms used by marketers worldwide 2019, by target group
Advertising & Marketing
Leading B2B media and business information companies 2016, by revenue
+Advertising & Marketing
B2B media, business and company information market size 2014-2020, by segment
Advertising & Marketing
Leading B2B marketing technology companies 2016, by revenue
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
B2B marketing
- 76 page/s
- English
- pptx
- Detailed references
Everything On "B2B marketing " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "B2B marketing "
- Industry overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)B2B digital ad spend in the U.S. 2013-2018, by device
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B media and business information companies 2016, by revenue
- Marketing strategies
The most important statistics
- Leading marketing priorities according to B2B marketers in the United States in 2017B2B marketing priorities in the U.S. 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected channels in B2B demand generation worldwide 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected tactics in B2B demand generation in 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017Technologies used to measure digital advertising effectiveness worldwide in 2017
- Content marketing
The most important statistics
- Share of B2B marketers with a documented content marketing strategy in North America as of July 2019Use of content marketing among B2B marketers in North America 2019
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2019 and 2020Change of B2B content marketing budgets in North America 2020
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2019Organizational goals achieved with use of B2B content marketing in North America 2019
- Organizational structures responsible for B2B content marketing in North America as of July 2019Departments in charge of B2B content marketing in North America 2019
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2019Paid methods used for content distribution by B2B marketers in North America 2019
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: You might find this interesting as well
Statistics
- B2B marketing companies: message development process implementation 2014
- Demonstrating B2B social media marketing ROI in the United Kingdom (UK) 2011-2014
- Key challenges of B2B social media marketing in the United Kingdom (UK) 2014
- Importance of B2B social media marketing in the United Kingdom (UK) 2014
- Trade show exhibitors marketing spending in the U.S. 2014, by channel
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- Most successful B2B social media marketing content in the United Kingdom (UK) 2014
- CRM industry revenue in the U.S. 2013-2018
- Leading social media marketing objectives worldwide 2015
- Mobile marketing tactics used by B2B marketers worldwide 2015
- Marketing budget distribution of B2B companies in Germany 2015
- Marketing automation platforms used by B2B marketers in the U.S. 2013
- Ability to measure e-mail marketing revenues in the UK 2012-2013, by B2B and B2C
- Marketing strategy effectiveness worldwide 2018, by region
- Global share of cosmetic market by strategy and category 2016
- Adoption of future marketing channels according to marketers in the UK 2016
- Main drivers of change in marketing strategy in Australia 2018
- Designer fashion company advertising methods in South Korea 2017
Statistics on "B2B marketing - Industry overview"
- Revenue of B2B media & information industry in the U.S. 2015-2017
- Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- B2B digital ad spend in the U.S. 2013-2018, by device
- U.S. B2B direct to customer marketing spending 2012-2017, by channel
- B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies 2016, by revenue
- Leading B2B marketing services companies 2016, by revenue
Statistics on "B2B marketing - Marketing strategies"
- B2B marketing priorities in the U.S. 2017
- Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of digital in B2B marketing spending in the U.S. 2016
- Social media platforms used by marketers worldwide 2019, by target group
- B2B marketing mobile website adoption in the U.S. 2014-2017
- Leading marketing technology features used by U.S. B2B marketers 2017
- Features seen as most important when choosing a marketing automation vendor U.S. 2018
Statistics on "B2B marketing - Marketing effectiveness"
- U.S. most effective B2B lead generation tactics 2017
- B2B marketing: leading customer marketing metrics in the U.S. 2016
- U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Effectiveness of selected channels in B2B demand generation worldwide 2017
- Effectiveness of selected tactics in B2B demand generation in 2017
- Technologies used to measure digital advertising effectiveness worldwide in 2017
Statistics on "B2B marketing - Content marketing"
- Use of content marketing among B2B marketers in North America 2019
- Change of B2B content marketing budgets in North America 2020
- Organizational goals achieved with use of B2B content marketing in North America 2019
- Departments in charge of B2B content marketing in North America 2019
- Paid methods used for content distribution by B2B marketers in North America 2019
- U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
Further related statistics
- B2B marketing companies: message development process implementation 2014
- Demonstrating B2B social media marketing ROI in the United Kingdom (UK) 2011-2014
- Key challenges of B2B social media marketing in the United Kingdom (UK) 2014
- Importance of B2B social media marketing in the United Kingdom (UK) 2014
- Trade show exhibitors marketing spending in the U.S. 2014, by channel
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- Most successful B2B social media marketing content in the United Kingdom (UK) 2014
- CRM industry revenue in the U.S. 2013-2018
- Leading social media marketing objectives worldwide 2015
- Mobile marketing tactics used by B2B marketers worldwide 2015
- Marketing budget distribution of B2B companies in Germany 2015
- Marketing automation platforms used by B2B marketers in the U.S. 2013
- Ability to measure e-mail marketing revenues in the UK 2012-2013, by B2B and B2C
- Marketing strategy effectiveness worldwide 2018, by region
- Global share of cosmetic market by strategy and category 2016
- Adoption of future marketing channels according to marketers in the UK 2016
- Main drivers of change in marketing strategy in Australia 2018
- Designer fashion company advertising methods in South Korea 2017
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$59 per month*
| |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.