Share of B2B companies with a in-house marketing teams in the U.S. in 2018

Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018

Share of B2B companies with a in-house marketing teams in the U.S. in 2018 The statistic presents information on the share of B2B companies who have dedicated in-house marketing teams in the United States in 2018. It was found that 37 percent of responding B2B businesses conducted marketing activities in-house.
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Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018

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Share of respondents
Outsourced and both63%
In-house37%
Share of respondents
Outsourced and both63%
In-house37%
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Description

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The statistic presents information on the share of B2B companies who have dedicated in-house marketing teams in the United States in 2018. It was found that 37 percent of responding B2B businesses conducted marketing activities in-house.
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Release date
January 2018
Region
United States
Survey time period
2018
Supplementary notes
The source did not provide information on the exact date of survey.
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