Share of B2B companies with a formal marketing plan in the U.S. in 2020

Published by
Julia Faria,
Jun 5, 2023
In 2020, B2B marketers in the United States were asked about their marketing plans, budgets and activities. During the survey it was found that close to a quarter of responding B2B companies said they did not have a marketing plan in place, and 76 percent said they did have a formal marketing plan.

Share of B2B companies who have a formal marketing plan in place in the United States in 2020

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Source

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Release date

October 2020

Region

United States

Survey time period

2020

Supplementary notes

The source did not provide information on the exact date of survey.

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B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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