Popularity of influencers in Spain 2023

Published by
Michele Majidi,
Jul 21, 2023
During a 2023 survey, 51 percent of responding social media users from Spain stated that they followed influencers on social media; the remaining 49 percent said they did not. Instagram and YouTube were the most popular social networks used for that purpose.

Share of social media users who followed influencers in Spain as of March 2023

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Release date

May 2023

Region

Spain

Survey time period

March 2023

Number of respondents

549 respondents

Age group

12-74 years

Special properties

social media users who follow different types of accounts

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Citation formats
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