Delta Air Lines - revenue passengers 2014-2018

Delta Air Lines have increased their number of passengers boarded annually for each of the last five year, cumulating in a company-record of 192.5 million revenue passengers in 2018.

Revenue passengers

Revenue passengers are defined as passengers who have paid for their seat on a flight. This excludes certain people that may be on the plane, such as young children who do not have their own seat and airline employees flying for free. Passengers whose seat was paid for through a frequent flyer program are usually included though. Delta’s 195.5 million revenue passengers made them the second-most popular airline worldwide in 2018.

Delta Air Lines - brand value

Delta Air lines is a major U.S. full-service carrier headquartered in Atlanta, Georgia. They are one of the largest global airline groups, generating the second most revenue of any airline in 2018 and being ranked first globally in terms of brand value. Brand value factors in public perceptions of Delta Air Lines, which has seen significant improvement with Delta’s customer satisfaction ratings increasing dramatically from 2011 to 2017. They have been able to maintain this improvement, with almost half of U.S. adults in a recent survey having a favorable opinion towards Delta.