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KFC: ad spend in the U.S. 2013-2015

Yum Brands' advertising spending on KFC in the United States from 2013 to 2015 (in million U.S. dollars)

KFC: ad spend in the U.S. 2013-2015 This graph shows the amount that Yum Brands spent on advertising KFC in the United States from 2013 to 2015. In 2013, Yum Brands invested 284 million U.S. dollars in advertising its KFC brand in the United States.
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Yum Brands' advertising spending on KFC in the United States from 2013 to 2015 (in million U.S. dollars)

Spending in million U.S. dollars
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Spending in million U.S. dollars
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Description

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More information

This graph shows the amount that Yum Brands spent on advertising KFC in the United States from 2013 to 2015. In 2013, Yum Brands invested 284 million U.S. dollars in advertising its KFC brand in the United States.
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Release date
March 2017
Region
United States
Survey time period
2013 to 2015
Special properties
measured media only
Supplementary notes
* Figure for 2014 was calculated on the basis of the figures provided by the source.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figure for 2013 comes from an earlier AdAge article.
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