In 2019, Daimler AG spent 640 million U.S. dollars on advertising in the United States. The German car manufacturer decreased its promotional spending in the country that year compared to previous by 49 million dollars.
Daimler AG's advertising spending in the United States from 2014 to 2019
(in million U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Advertising Age. (July 13, 2020). Daimler AG's advertising spending in the United States from 2014 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 24, 2020, from https://www.statista.com/statistics/585738/daimler-ad-spend-usa/
Advertising Age. "Daimler AG's advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)." Chart. July 13, 2020. Statista. Accessed September 24, 2020. https://www.statista.com/statistics/585738/daimler-ad-spend-usa/
Advertising Age. (2020). Daimler AG's advertising spending in the United States from 2014 to 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 24, 2020. https://www.statista.com/statistics/585738/daimler-ad-spend-usa/
Advertising Age. "Daimler Ag's Advertising Spending in The United States from 2014 to 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2020, https://www.statista.com/statistics/585738/daimler-ad-spend-usa/
Advertising Age, Daimler AG's advertising spending in the United States from 2014 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/585738/daimler-ad-spend-usa/ (last visited September 24, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
