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Italy: smartphone users talking to clerks and checking information provided 2015
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Share of smartphone users using their device after consulting with the salesperson in store in Italy in July 2015
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About this statistic
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Description
Source
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- Release date
- April 2016
- Region
- Italy
- Survey time period
- July 2015
- Number of respondents
- 580 respondents
- Special properties
- the survey was based on the smartphone users who use their device in the store. The report was updated on April 12, 2016
- Method of interview
- Computer-assisted web interviews (CAWI)
- Supplementary notes
- The source does not provide any information regarding percentage points exceeding 100 percent.
- Region
- Italy
- Survey time period
- July 2015
- Number of respondents
- 580 respondents
- Special properties
- the survey was based on the smartphone users who use their device in the store. The report was updated on April 12, 2016
- Method of interview
- Computer-assisted web interviews (CAWI)
- Supplementary notes
- The source does not provide any information regarding percentage points exceeding 100 percent.




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- Market overview
- Smartphone sales value in Western Europe from 2013 to 2017 (in billion U.S. dollars)Western Europe smartphone sales value 2013-2017
- Smartphone unit shipments in Western Europe from 2013 to 2017 (in million units)Western Europe smartphone unit shipments 2013-2017
- Mobile cellular subscriptions per 100 inhabitants in Italy from 2000 to 2017Italy: mobile cellular subscriptions per 100 inhabitants 2000-2017
- Number of smartphone users in Italy from 2015 to 2021 (in millions)*Italy: smartphone users 2015-2021
- Market share of smartphone producers in Italy in 2015, by brand Italy: most common brands among smartphone owners in 2015, by brand
- What brand of smartphone do you use for business purposes?Distribution of smartphone brands used for business purposes in Italy 2017-2018
- Mobile data traffic generated in Italy from 2010 to 2016 (in petabytes) Italy: mobile data traffic generated from 2010 to 2016
- Number of smartphones and tablets in use in Italy in 2014 and 2015 (in millions)Smartphones and tablets in use in Italy 2014-2015
- OS market share
- Market share held by smartphone operating systems in Italy from 2013 to 2018, by monthMarket share held by smartphone OS in Italy 2013-2018, by month
- If you use a smartphone for personal purposes, what operating system do you use?Distribution of smartphone operating systems for personal use in Italy 2017-2018
- Market share of Apple iOS in Italy from July 2011 to July 2016Apple iOS market share in Italy 2011-2016
- Market share of Android in Italy from July 2011 to July 2016Android market share in Italy 2011-2016
- Market share of BlackBerry OS in Italy from July 2011 to March 2016BlackBerry OS market share in Italy 2011-2016
- Market share of Windows Phone in Italy from July 2011 to April 2016Windows Phone market share in Italy 2011-2016
- Usage
- Connected device usage rate in Italy in 2014 to 2017, by deviceItaly: connected device usage rate 2014-2017
- For which of the following do you primarily use your smartphone?*Italy: smartphone activities 2015
- What online activities do people do on their smartphones at least weekly?Italy: weekly smartphone activities 2017
- How often do you watch online videos on your smartphone?Italy: online video consumption via smartphone 2016
- Share of individuals using their smartphones for digital payments in Italy in 2014 and 2015Italy: individuals using smartphones for payments in 2014-2015
- How did you learn to use the smartphone?* Survey: ways for learning smartphone usage for italian millennials in Italy in 2015
- Do you use your smartphone during classes?* Survey: students using smartphones at school during classes in Italy 2015
- Italy: smartphone usage changing consumer behavior 2015, by frequency
- Italy: reasons to check a product with the smartphone rather than asking 2015
- Italy: smartphone users using their device in the store 2015, by frequency of use
- Italy: consumers purchasing in retail shops after smartphone research 2015, by age
- Use of smartphones by shoppers in retail stores in Netherlands in 2015
- Italy: smartphone users buying products and services online in 2015
- Use of smartphones by shoppers in retail stores in Europe in 2015
- Use of smartphones by shoppers in retail stores in Germany in 2015
- U.S. consumers who shop in retail stores more than they used to 2017
- Use of smartphones by shoppers in retail stores in the United Kingdom in 2015
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Types of purchases made in retail stores in U.S. 2017
- Use of smartphones by shoppers in retail stores in Spain in 2015
- Convenience of shopping in retail stores U.S. 2017
- Video streaming online services ranked by number of smartphone users in the UK 2016
- Italy: mobile contracts in 2015, by type of contract
- Mobile retail via smartphone: average monthly conversion rate in the UK 2013
- Italy: share of buyers of food products in modern retaill 2016, by frequency
- Mobile cellular subscriptions per 100 inhabitants in Italy from 2000 to 2017
- Number of smartphone users in Italy from 2015 to 2021 (in millions)*
- What brand of smartphone do you use for business purposes?
- Market share of Apple iOS in Italy from July 2011 to July 2016
- Market share of Android in Italy from July 2011 to July 2016
- Market share of BlackBerry OS in Italy from July 2011 to March 2016
- Market share of Windows Phone in Italy from July 2011 to April 2016
- Average conversion rate of mobile retail shopping via smartphone in the United Kingdom (UK) from January to December 2013*
- Smartphone sales value in Western Europe from 2013 to 2017 (in billion U.S. dollars)
- Smartphone unit shipments in Western Europe from 2013 to 2017 (in million units)
- Market share of smartphone producers in Italy in 2015, by brand
- Mobile data traffic generated in Italy from 2010 to 2016 (in petabytes)
- Number of smartphones and tablets in use in Italy in 2014 and 2015 (in millions)
- Market share held by smartphone operating systems in Italy from 2013 to 2018, by month
- If you use a smartphone for personal purposes, what operating system do you use?
- Connected device usage rate in Italy in 2014 to 2017, by device
- For which of the following do you primarily use your smartphone?*
- What online activities do people do on their smartphones at least weekly?
- How often do you watch online videos on your smartphone?
- Share of individuals using their smartphones for digital payments in Italy in 2014 and 2015
- How did you learn to use the smartphone?*
- Do you use your smartphone during classes?*
- Share of smartphone users changing their behavior after using their device in-store in Italy as of July 2015, by frequency
- Share of smartphone users using their device rather than asking the salesperson in Italy as of 2015, by reason
- Share of smartphone users using their smartphone while visiting retail stores in Italy in July 2015, by frequency of use
- Share of smartphone users purchasing in retail store after an online research in Italy in July 2015, by age group
- When shopping in retail stores, how do you use your smartphone?
- Have you ever purchased a product or a service online with your smartphone?*
- When shopping in retail stores, how do you use your smartphone?
- When shopping in retail stores, how do you use your smartphone?
- Share of consumers in the United States who agree that they shop in retail stores more often than they did five years ago, as of August 2017
- When shopping in retail stores, how do you use your smartphone?
- When shopping in retail stores, how do you use your smartphone?
- What type/s of purchases do you normally make in retail stores, as opposed to online?
- When shopping in retail stores, how do you use your smartphone?
- Share of consumers in the United States who agree that they find shopping in retail stores more convenient, as of August 2017
- Leading video streaming online services ranked by number of users accessing the platform via smartphone in the United Kingdom (UK) as of August 2016 (in millions)
- Share of phone subscriptions in Italy in 2015, by type of contract
- Share of consumers buying food products in modern retail in Italy in 2016, by frequency
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