Purchase and sale formats of mobile advertising in Italy 2015

Published by Statista Research Department, Jun 1, 2015
This statistic displays the main purchase and sale formats of mobile advertising in Italy in 2015. During the survey period, it was found that 79 percent of the respondents used CPT (Cost per thousand) as a purchase and sale format of mobile advertising.

Main purchase and sale formats of mobile advertising in Italy in 2015

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Source

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Release date

June 2015

Region

Italy

Survey time period

March to April 2015

Number of respondents

39 respondents

Special properties

39 professionals were interviewed, 15 concessionaries and 24 media centers.

Method of interview

Questionnaire

Supplementary notes

The source does not provide any information regarding percentage points exceeding 100 percent.

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