Purchase locations in the Nordic countries 2016, by research type

This statistic illustrates how purchase locations are chosen in the Nordic countries in 2016, by type of research that was done prior to the purchase. 27 percent of respondents stated that they have made an offline purchase in a physical store after making an online research about the product.

Locations where purchases were done in the Nordic countries in 2016, by offline or online product research type

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Source

Release date

September 2016

Region

Denmark, Finland, Norway, Sweden

Survey time period

2016

Method of interview

Online survey

Supplementary notes

The number of respondents of this study is not specified. This survey is a part of a larger study with 22.000 respondents in the Nordic countries.

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