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Leading shopping events for online buyers in Mexico 2020

Published by
Stephanie Chevalier,
Jun 8, 2022
In 2020, approximately 64 percent of e-commerce users surveyed in Mexico considered Christmas a relevant date for online shopping. Black Friday and Mother's Day followed, with 52 percent and 48 percent, respectively. El Buen Fin – a national shopping event held in November, during the weekend before the Mexican Revolution holiday – ranked fourth, at 47 percent.

Most relevant shopping events among online buyers in Mexico in 2020

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Source

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Release date

March 2020

Region

Mexico

Survey time period

February 2020

Number of respondents

1,610 internet users

Age group

18 years and older

Method of interview

Online survey

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