Walmart advertising spending 2014-2022
Walmart invested 3.9 billion U.S. dollars in advertising in the fiscal year ending January 2022. Costs with advertising increased, after falling to 3.2 billion dollars in 2021.
Walmart’s sales and brand growth
The brand Walmart includes discount stores, supercenters, neighborhood markets, and Sam’s Club warehouse membership clubs. It operates through the business segments Walmart U.S., Walmart International, and Sam's Club. The multinational company with operations in retail, wholesale, and online products saw its global sales increase by roughly two percent in 2022. Walmart's brand value stood at 61.5 billion U.S. dollars in 2022. The retail conglomerate was behind major companies like Amazon and Home Depot but still amongst the top five leading valuable retail brands worldwide.
Walmart’s sales and brand growth
The brand Walmart includes discount stores, supercenters, neighborhood markets, and Sam’s Club warehouse membership clubs. It operates through the business segments Walmart U.S., Walmart International, and Sam's Club. The multinational company with operations in retail, wholesale, and online products saw its global sales increase by roughly two percent in 2022. Walmart's brand value stood at 61.5 billion U.S. dollars in 2022. The retail conglomerate was behind major companies like Amazon and Home Depot but still amongst the top five leading valuable retail brands worldwide.
