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Walmart: advertising spending 2014-2020

In its fiscal year, ending in January 2020, Walmart invested 3.7 billion U.S. dollars in advertising, the highest for the retail company in five years. This was an increase of 200 million dollars compared to what the company spent in the previous year.

Walmart’s sales and brand growth

The brand Walmart includes discount stores, supercenters, neighborhood markets and Sam’s Club warehouse membership clubs and operates through the business segments Walmart U.S., Walmart International, and Sam's Club. The multinational company with operations in retail, wholesale, and online products, saw its global sales increase by nearly 20 billion U.S. dollars from 2019 to 2020. Walmart's brand value, referring to the financial worth of a brand, stood at 45 million U.S. dollars in 2020. This means that the retail conglomerate was behind major companies like Amazon, Alibaba and Home Depot, but still amongst the top five leading valuable retail brands worldwide. At the same time, Walmart was the leading global retailer in 2019, with sales reaching 517 billion U.S. dollars, outranking 40 other companies in the industry.

Wal-Mart Stores, Inc advertising cost worldwide in the fiscal years 2014 to 2020

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Source

Release date

March 2020

Region

Worldwide

Survey time period

February 1, 2013 to January 31, 2020

Supplementary notes

Walmart's fiscal year runs from February 1 to January 31 of the following year.
Figures have been rounded.
The data from 2014 to 2017 is from previous studies.

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Statistics on "Retail brands: Walmart"

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