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Walmart: advertising spending 2014-2019
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Walmart: advertising spending 2014-2019
Wal-Mart Stores, Inc advertising cost worldwide in the fiscal years 2014 to 2019 (in billion U.S. dollars)
by A. Guttmann,
last edited
Aug 9, 2019
In its fiscal year ending in January 2019, Walmart invested more than three billion U.S. dollars in advertising, the highest for the retail company in five years. This was an increase of 400 million dollars compared to what the company spent in the previous year. Walmart was the leading global retailer in 2018, with sales reaching 526 billion U.S. dollars, outranking 40 other companies in the industry.
Walmart’s sales and brand growth
Walmart includes discount stores, supercenters, neighborhood markets and Sam’s Club warehouse membership clubs in the United States. The multinational company with operations in retail, wholesale, and online products, saw its global sales increase by almost 14.5 percent between 2017 and 2018. A possible reason for this, cited in the company’s annual report, could be the customer-focused initiatives introduced that year, including digital payments and mobile express checkout in their U.S. locations.
Walmart's brand value stood at 34 million U.S. dollars in 2018. The retail conglomerate was behind major companies like Amazon and Home Depot, but still amongst the top five leading valuable retail brands worldwide.
Wal-Mart Stores, Inc advertising cost worldwide in the fiscal years 2014 to 2019 (in billion U.S. dollars)
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by A. Guttmann,
last edited
Aug 9, 2019
In its fiscal year ending in January 2019, Walmart invested more than three billion U.S. dollars in advertising, the highest for the retail company in five years. This was an increase of 400 million dollars compared to what the company spent in the previous year. Walmart was the leading global retailer in 2018, with sales reaching 526 billion U.S. dollars, outranking 40 other companies in the industry.
Walmart’s sales and brand growth
Walmart includes discount stores, supercenters, neighborhood markets and Sam’s Club warehouse membership clubs in the United States. The multinational company with operations in retail, wholesale, and online products, saw its global sales increase by almost 14.5 percent between 2017 and 2018. A possible reason for this, cited in the company’s annual report, could be the customer-focused initiatives introduced that year, including digital payments and mobile express checkout in their U.S. locations.
Walmart's brand value stood at 34 million U.S. dollars in 2018. The retail conglomerate was behind major companies like Amazon and Home Depot, but still amongst the top five leading valuable retail brands worldwide.
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- Release date
- March 2019
- Region
- Worldwide
- Survey time period
- February 1, 2013 to January 31, 2019
- Supplementary notes
-
Walmart's fiscal year runs from February 1 to January 31 of the following year.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- Worldwide
- Survey time period
- February 1, 2013 to January 31, 2019
- Supplementary notes
-
Walmart's fiscal year runs from February 1 to January 31 of the following year.
Figures have been rounded.
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Statistics on "Retail brands: Walmart"
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Statistics on "Retail brands: Walmart"
- Brand value of the leading 20 most valuable retail brands worldwide 2019
- Leading 100 American retailers in 2018, based on U.S. retail sales
- Global retail sales of the leading U.S. retailers 2018
- Leading supermarkets in the U.S. 2017, based on retail sales
- Leading retailers share of the U.S. online and offline grocery market in 2017
- Number of stores of the leading 20 American retailers in the U.S. 2018
- Number of store openings of major retailers in the U.S. 2019
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- Primary food retailer preference of consumers in the United States in 2017
- Preferred retailers for holiday gift shopping spending in the U.S. in 2019
- Mexico: Walmart ad spend 2016-2017
- Global net sales of Walmart 2019, by quarter
- Mexico and Central America: Walmart EBITDA 2012-2017
- Mexico & Central America: Walmart revenue 2012-2017
- Mexico & Central America: Walmart investment in fixed assets 2012-2017
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- Walmart sales per unit area in Mexico & Central America in 2012-2016
- Global revenue of Walmart 2019, by quarter
- Mexico & Central America: Walmart cash generation 2012-2017
- Mexico & Central America: Walmart operating income 2012-2017
- Dr Pepper Snapple's global net sales to Walmart 2014-2017
- Leading Halloween advertisers in the U.S. 2014
- Walmart: number of stores Mexico 2011-2018
- Mexico & Central America: net sales value from Walmart 2011-2017
- Outdoor advertising spending in Taiwan 2008-2015
- Walmart's in-store net sales worldwide in 2017, by selected country
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