In its fiscal year, ending in January 2022, Walmart invested 3.9 billion U.S. dollars in advertising. This was an increase of 700 million dollars compared to what the company spent in the previous year.
Walmart's fiscal year runs from February 1 to January 31 of the following year.
Figures have been rounded. The data from 2014 to 2017 is from previous studies.
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Walmart. (March 18, 2022). Wal-Mart Stores, Inc advertising cost worldwide in the fiscal years 2014 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 24, 2022, from https://www.statista.com/statistics/622029/walmart-ad-spend/
Walmart. "Wal-Mart Stores, Inc advertising cost worldwide in the fiscal years 2014 to 2022 (in billion U.S. dollars)." Chart. March 18, 2022. Statista. Accessed May 24, 2022. https://www.statista.com/statistics/622029/walmart-ad-spend/
Walmart. (2022). Wal-Mart Stores, Inc advertising cost worldwide in the fiscal years 2014 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 24, 2022. https://www.statista.com/statistics/622029/walmart-ad-spend/
Walmart. "Wal-mart Stores, Inc Advertising Cost Worldwide in The Fiscal Years 2014 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 18 Mar 2022, https://www.statista.com/statistics/622029/walmart-ad-spend/
Walmart, Wal-Mart Stores, Inc advertising cost worldwide in the fiscal years 2014 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/622029/walmart-ad-spend/ (last visited May 24, 2022)