Walmart: advertising spending 2014-2019

In its fiscal year ending in January 2019, Walmart invested more than three billion U.S. dollars in advertising, the highest for the retail company in five years. This was an increase of 400 million dollars compared to what the company spent in the previous year. Walmart was the leading global retailer in 2018, with sales reaching 526 billion U.S. dollars, outranking 40 other companies in the industry.

Walmart’s sales and brand growth

Walmart includes discount stores, supercenters, neighborhood markets and Sam’s Club warehouse membership clubs in the United States. The multinational company with operations in retail, wholesale, and online products, saw its global sales increase by almost 14.5 percent between 2017 and 2018. A possible reason for this, cited in the company’s annual report, could be the customer-focused initiatives introduced that year, including digital payments and mobile express checkout in their U.S. locations.
Walmart's brand value stood at 34 million U.S. dollars in 2018. The retail conglomerate was behind major companies like Amazon and Home Depot, but still amongst the top five leading valuable retail brands worldwide.

Wal-Mart Stores, Inc advertising cost worldwide in the fiscal years 2014 to 2019

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Release date

March 2019



Survey time period

February 1, 2013 to January 31, 2019

Supplementary notes

Walmart's fiscal year runs from February 1 to January 31 of the following year.
Figures have been rounded.

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Statistics on "Retail brands: Walmart"

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