Try our corporate solution for free!
(212) 419-8286

Walmart: advertising spending 2014-2020

In its fiscal year, ending in January 2020, Walmart invested 3.7 billion U.S. dollars in advertising, the highest for the retail company in five years. This was an increase of 200 million dollars compared to what the company spent in the previous year.

Walmart’s sales and brand growth

The brand Walmart includes discount stores, supercenters, neighborhood markets and Sam’s Club warehouse membership clubs and operates through the business segments Walmart U.S., Walmart International, and Sam's Club. The multinational company with operations in retail, wholesale, and online products, saw its global sales increase by nearly 20 billion U.S. dollars from 2019 to 2020. Walmart's brand value, referring to the financial worth of a brand, stood at 45 million U.S. dollars in 2020. This means that the retail conglomerate was behind major companies like Amazon, Alibaba and Home Depot, but still amongst the top five leading valuable retail brands worldwide. At the same time, Walmart was the leading global retailer in 2019, with sales reaching 517 billion U.S. dollars, outranking 40 other companies in the industry.

Wal-Mart Stores, Inc advertising cost worldwide in the fiscal years 2014 to 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2020



Survey time period

February 1, 2013 to January 31, 2020

Supplementary notes

Walmart's fiscal year runs from February 1 to January 31 of the following year.
Figures have been rounded.
The data from 2014 to 2017 is from previous studies.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Retail brands: Walmart"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.