Walmart spent 2.6 billion U.S dollars on advertising in the United States in 2018. That same year, the retail corporation reported U.S. net sales in the amount of 318 billion U.S. dollars, while on a global scale the Walmart's net sales exceeded 500 billion dollars. The company's operating income worldwide amounted to 20.44 billion U.S. dollars that year.
Walmart's advertising spending in the United States from 2009 to 2018
(in billion U.S. dollars)
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.
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Advertising Age. (June 24, 2019). Walmart's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 27, 2020, from https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/
Advertising Age. "Walmart's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars)." Chart. June 24, 2019. Statista. Accessed February 27, 2020. https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/
Advertising Age. (2019). Walmart's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 27, 2020. https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/
Advertising Age. "Walmart's Advertising Spending in The United States from 2009 to 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Jun 2019, https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/
Advertising Age, Walmart's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/ (last visited February 27, 2020)
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