Walmart spent 2.6 billion U.S dollars on advertising in the United States in 2018. That same year, the retail corporation reported U.S. net sales in the amount of 318 billion U.S. dollars, while on a global scale the Walmart's net sales exceeded 500 billion dollars. The company's operating income worldwide amounted to 20.44 billion U.S. dollars that year.
Walmart's advertising spending in the United States from 2009 to 2018
(in billion U.S. dollars)
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Advertising Age. (June 24, 2019). Walmart's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 22, 2020, from https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/
Advertising Age. "Walmart's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars)." Chart. June 24, 2019. Statista. Accessed February 22, 2020. https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/
Advertising Age. (2019). Walmart's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 22, 2020. https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/
Advertising Age. "Walmart's Advertising Spending in The United States from 2009 to 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Jun 2019, https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/
Advertising Age, Walmart's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/ (last visited February 22, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
