• Walmart: ad spend in the U.S. 2019

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Walmart spent 2.75 billion U.S dollars on advertising in the United States in 2019. That same year, the retail corporation reported U.S. net sales in the amount of 331.67 billion U.S. dollars, while on a global scale Walmart's net sales exceeded 510 billion dollars. The company's operating income worldwide amounted to 21.96 billion U.S. dollars that year.

Walmart's advertising spending in the United States from 2009 to 2019 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Source

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Sources

Release date

July 2020

More information

Region

United States

Survey time period

2009 to 2019

Supplementary notes

The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Figures have been rounded.