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Walmart: ad spend in the U.S. 2009-2017
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Walmart: ad spend in the U.S. 2009-2017
Walmart's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
The timeline presents data on Walmart's advertising spending in the United States from 2009 to 2017. The retail corporation invested 2.28 billion U.S. dollars in advertising in the United States in 2017. In 2017, Walmart's net sales in the United States amounted 307.8 billion U.S. dollars, the global figure exceeds 481 billion. The company's global operating income amounted to 22.76 billion U.S. dollars.
Walmart's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
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Description
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The timeline presents data on Walmart's advertising spending in the United States from 2009 to 2017. The retail corporation invested 2.28 billion U.S. dollars in advertising in the United States in 2017. In 2017, Walmart's net sales in the United States amounted 307.8 billion U.S. dollars, the global figure exceeds 481 billion. The company's global operating income amounted to 22.76 billion U.S. dollars.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2009 to 2017
- Supplementary notes
-
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2009 to 2017
- Supplementary notes
-
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.
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Statistics on "Walmart"
- Market overview
The most important statistics
- Brand value of the 25 most valuable brands in 2019 (in million U.S. dollars)The 25 most valuable brands worldwide 2019
- Leading 15 fast-moving consumer goods retailers worldwide in 2017, based on retail sales (in billion U.S. dollars)Leading 15 consumer goods retailers worldwide 2017, based on retail sales
- Leading 100 American retailers in 2017, based on U.S. retail sales (in billion U.S. dollars)Leading 100 American retailers in 2017, based on U.S. retail sales
- Worldwide retail sales of the leading U.S. retailers in 2017 (in billion U.S. dollars)*Global retail sales of the leading U.S. retailers 2017
- U.S. percentage of worldwide retail sales of the leading 20 American retailers in 2017U.S. percentage of worldwide retail sales of the leading 20 American retailers 2017
- Most popular online stores in the United States in 2018, by e-commerce net sales (in million U.S. dollars)United States: top 15 online stores 2018, by net sales
- Financial performance
The most important statistics
- Total revenue of Walmart worldwide from 2012 to 2019 (in billion U.S. dollars)Total revenue of Walmart worldwide from 2012 to 2019
- Revenue of Walmart in the United States from 2013 to 2017, with a forecast from 2018 to 2024 (in billion U.S. dollars)Revenue forecast of Walmart in the United States from 2013 to 2024
- Walmart's net sales worldwide from 2006 to 2019 (in billion U.S. dollars)Walmart's net sales worldwide from 2006 to 2019
- Growth in Walmart's net sales worldwide from 2006 to 2019Growth in Walmart's net sales worldwide 2006-2019
- Walmart's gross profit margin worldwide from 2006 to 2019Gross profit margin of Walmart worldwide from 2006 to 2019
- Key figures of Walmart
The most important statistics
- Walmart's brand value worldwide from 2016 to 2019 (in million U.S. dollars)Global brand value of Walmart from 2016 to 2019
- Total number of Walmart stores worldwide from 2008 to 2019Total number of Walmart stores worldwide 2008-2019
- Total number of stores of Walmart International in 2019, by country*Total number of stores of Walmart International in 2019, by country
- Walmart's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)Walmart: ad spend in the U.S. 2009-2017
- Walmart U.S. quarterly gross merchandise volume (GMV) growth in the United States in 2018*Quarterly gross merchandise volume growth of Walmart U.S. FY2018
- Walmart by division
The most important statistics
- Walmart's net sales worldwide from 2008 to 2019, by division (in billion U.S. dollars)Walmart's net sales worldwide from 2008 to 2019, by division
- Share of Walmart's net sales from 2008 to 2019, by divisionShare of Walmart's net sales 2008-2019, by division
- Sales growth of Walmart in the United States from 2006 to 2019*Sales growth of Walmart in the U.S. from 2006 to 2019
- Sales growth of Sam's Club in the United States from 2006 to 2019Sales growth of Sam's Club in the U.S. 2006-2019
- Retail sales area of Walmart from 2010 to 2019, by division (in million square feet)Retail sales area of Walmart 2010-2019, by division
- Number of Walmart stores worldwide from 2006 to 2019, by divisionNumber of Walmart stores worldwide 2006-2019, by division
- Total number of Walmart stores in the United States from 2012 to 2019, by typeTotal number of Walmart stores in the United States from 2012 to 2019, by type
- Consumer behavior
The most important statistics
- Number of weekly customer visits to Walmart stores worldwide from 2016 to 2018 (in millions of customer visits)*Weekly customer visits to Walmart stores worldwide from 2016 to 2018
- Combined desktop and mobile visits to Walmart.com from February 2018 to January 2019 (in millions)Total global visitor traffic to Walmart.com 2019
- Share of people who bought groceries at Walmart in the United States in 2018, by agePeople who shopped at Walmart in the United States in 2018, by age
- Share of Americans who shopped for clothes in person (not online) at Walmart in the last 12 months in 2018, by ageShare of Americans who shopped for clothes at Walmart 2018, by age
- Share of people who bought electronics at Walmart in the United States in 2018, by ageAmericans shopping for electronics at Walmart in the U.S. 2018
- Supermarket consumer satisfaction with Walmart in the United States from 2008 to 2018U.S. supermarket consumer satisfaction: Walmart 2008-2018
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Statistics
- Mexico: Walmart ad spend 2016-2017
- Global revenue of Walmart 2019, by quarter
- Mexico and Central America: Walmart EBITDA 2012-2017
- Mexico & Central America: net sales value from Walmart 2011-2017
- Mexico & Central America: Walmart revenue 2012-2017
- Walmart Mexico & Central America: key figures 2017
- Mexico & Central America: Walmart operating income 2012-2017
- Mexico & Central America: Walmart: value of dividends paid 2012-2017
- Walmart sales per unit area in Mexico & Central America in 2012-2016
- Walmart's in-store net sales worldwide in 2017, by selected country
- Mexico & Central America: Walmart cash generation 2012-2017
- Dr Pepper Snapple's global net sales to Walmart 2014-2017
- Kmart: ad spend in the U.S. 2013-2014
- Macy's: ad spend in the U.S. 2009-2017
- H&R Block advertising spending in the U.S. 2016 - H1 2018
- Advertising expenditure of the mail order industry in Germany 2000-2017
- Global net sales of Walmart 2019, by quarter
- Outdoor advertising spending in Saudi Arabia 2008-2015
- Global carbon emissions intensity of Walmart 2006-2017
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Statistics on "Walmart"
- Brand value of the 25 most valuable brands in 2019 (in million U.S. dollars)
- Leading 15 fast-moving consumer goods retailers worldwide in 2017, based on retail sales (in billion U.S. dollars)
- Leading 100 American retailers in 2017, based on U.S. retail sales (in billion U.S. dollars)
- Worldwide retail sales of the leading U.S. retailers in 2017 (in billion U.S. dollars)*
- U.S. percentage of worldwide retail sales of the leading 20 American retailers in 2017
- Most popular online stores in the United States in 2018, by e-commerce net sales (in million U.S. dollars)
- Total revenue of Walmart worldwide from 2012 to 2019 (in billion U.S. dollars)
- Revenue of Walmart in the United States from 2013 to 2017, with a forecast from 2018 to 2024 (in billion U.S. dollars)
- Walmart's net sales worldwide from 2006 to 2019 (in billion U.S. dollars)
- Growth in Walmart's net sales worldwide from 2006 to 2019
- Walmart's gross profit margin worldwide from 2006 to 2019
- Walmart's brand value worldwide from 2016 to 2019 (in million U.S. dollars)
- Total number of Walmart stores worldwide from 2008 to 2019
- Total number of stores of Walmart International in 2019, by country*
- Walmart's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Walmart U.S. quarterly gross merchandise volume (GMV) growth in the United States in 2018*
- Walmart's net sales worldwide from 2008 to 2019, by division (in billion U.S. dollars)
- Share of Walmart's net sales from 2008 to 2019, by division
- Sales growth of Walmart in the United States from 2006 to 2019*
- Sales growth of Sam's Club in the United States from 2006 to 2019
- Retail sales area of Walmart from 2010 to 2019, by division (in million square feet)
- Number of Walmart stores worldwide from 2006 to 2019, by division
- Total number of Walmart stores in the United States from 2012 to 2019, by type
- Number of weekly customer visits to Walmart stores worldwide from 2016 to 2018 (in millions of customer visits)*
- Combined desktop and mobile visits to Walmart.com from February 2018 to January 2019 (in millions)
- Share of people who bought groceries at Walmart in the United States in 2018, by age
- Share of Americans who shopped for clothes in person (not online) at Walmart in the last 12 months in 2018, by age
- Share of people who bought electronics at Walmart in the United States in 2018, by age
- Supermarket consumer satisfaction with Walmart in the United States from 2008 to 2018
- Advertising spending of Walmart in Mexico in 2016 and 2017 (in million Mexican peso)
- Total revenue of Walmart worldwide in 2019, by quarter (in billion U.S. dollars)
- Annual EBITDA from Walmart in Mexico and Central America from 2012 to 2017 (in billion Mexican pesos)
- Annual net sales value of Walmart in Mexico and Central America from 2011 to 2017 (in billion Mexican pesos)
- Annual revenue from Walmart in Mexico and Central America from 2012 to 2017 (in billion Mexican pesos)
- Walmart's key figures in Mexico and Central America in 2017 (in billion Mexican pesos)
- Annual operating income from Walmart in Mexico and Central America from 2012 to 2017 (in billion Mexican pesos)
- Annual value of dividends paid by Walmart in Mexico and Central America from 2012 to 2017 (in billion Mexican pesos)
- Annual sales per unit area from Walmart in Mexico and Central America from 2012 to 2016 (in thousand Mexican pesos)
- Walmart's in-store net sales worldwide in 2017, by country (in billion U.S. dollars)
- Annual cash generation from Walmart in Mexico and Central America from 2012 to 2017 (in billion Mexican pesos)
- Net sales of Dr Pepper Snapple to Walmart worldwide from 2014 to 2017 (in million U.S. dollars)
- Sears Holdings Corporation's advertising spending on Kmart in the United States in 2013 and 2014 (in million U.S. dollars)
- Macy's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Advertising spending of H&R Block in the United States from 2016 to H1 2018 (in million U.S. dollars)
- Advertising expenditure of the mail order industry in Germany from 2000 to 2017 (in million euros)
- Net sales of Walmart worldwide in 2019, by quarter (in billion U.S. dollars)
- Outdoor advertising expenditure in Saudi Arabia from 2008 to 2015 (in million U.S. dollars)
- Carbon emissions intensity of Walmart from FY 2006 to FY 2017 (in metric tons of carbon dioxide equivalent per million U.S. dollars)
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