Walmart spent 3.11 billion U.S dollars on advertising in the United States in 2021, up from 2.4 billion U.S. dollars in the previous year. The retail corporation reported U.S. net sales in the amount of around 393 billion U.S. dollars in 2021, while Walmart's net sales on a global scale exceeded 555 billion dollars that same year.
Walmart's advertising spending in the United States from 2009 to 2021
(in billion U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. Figures have been rounded.
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Advertising Age. (July 27, 2022). Walmart's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 13, 2022, from https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/
Advertising Age. "Walmart's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars)." Chart. July 27, 2022. Statista. Accessed August 13, 2022. https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/
Advertising Age. (2022). Walmart's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 13, 2022. https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/
Advertising Age. "Walmart's Advertising Spending in The United States from 2009 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/
Advertising Age, Walmart's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/192068/us-ad-spending-of-walmart/ (last visited August 13, 2022)
